13 Ideas to Inspire Your Blog Content

As a blogger have you ever thought, “I don’t know what to write about!” or “How am I going to come up with fresh content for my blog three times a week?”

This article will provide you unique ideas that will help you keep pumping out great content.

The following 13 content ideas are designed to help save you time and stimulate some new ideas.

By the way, if you’re following the blogging basics outlined here, you’re well on your way to creating and maintaining the kind of content that will keep readers coming back for more.

And if you’ve been blogging for any length of time, you know that when you don’t post on your blog for a few days, your traffic takes a nosedive.

Here’s ideas to get you going.

1. Set up Google Alerts

With Google Alerts, you can set up alerts for topics and subtopics in your niche to see what’s making news and what’s being said by others. Monitoring online news and conversations can inspire ideas and introduce you to new content sources.

2. Search Blog Directories

In the context of blog outreach, I mentioned Technorati and Alltop in my article on The Secret to Growing Your Blog Following. Both sites are also great sources for finding what other bloggers are posting about your topic. When you’re stuck, do a keyword search on Technorati. Set up a channel on Alltop with blogs in your industry to scan what’s new at a glance.

3. Subscribe to blogs

Monitor blogs in your field by subscribing to influential blogs by email or subscribe to blog feeds with your preferred feed reader.

You want to find out what your competitors and other experts in your field are discussing. Not only will you get inspiration for your own writing, but you’ll stay on the cutting edge of your field.

4. Share from other blogs

Other bloggers’ posts are often useful jumping-off points for writing your own. Some bloggers simply report on somebody’s post, link to it, and that’s it. A more strategic way to do this is to either agree with the blogger you’re citing, disagree, or add your own perspective.

Adding to the conversation makes your blog more valuable. Although you can read a lot of good stuff in the blogosphere, it hasn’t all been said. Use the good stuff as inspiration and ask yourself, what can I add to that? The blogosphere loves controversy and a good argument. How can you stir things up and encourage your readers to interact and comment?

5. Post a poll

This is a great tool that can boost readership and encourage people to come back to vote and share with friends. Set up a poll as a blog post or in the sidebar, and ask readers to vote on their biggest challenge, their worst nightmare—you name it—as long as it’s relevant to your topic. What do you want to know from your readers? Ask them.

There are many free polling services that enable you to add polls to your blog: Polldaddy and Vizu are two I frequently use.

Use poll results as fodder for writing additional follow-up blog posts, an article, or a media release.

6. Toot your own horn

Announce your own live events, speaking appearances, products, and services. Any time you have something new going on, let your readers know about it by writing a post for your blog. If you’re writing press releases for your business, post those on your blog as well.

7. Share information

Share information and tips you think might interest readers. Do it in a way that provokes a conversation, rather than reporting on topics as a journalist. This is also an opportunity to ask your readers for their perspective. Remember, an important reason to blog for your business is not just to disseminate information, but also to engage in a conversation with your readers.

8. Make smart use of categories

Take a few minutes to make a list of the main topics you’re blogging about, and then make a list of three or four subtopics. If you think about it, when you’re focused on your reader and your expertise, most of what you’re going to be blogging about falls under five to seven main topics.

Once you’ve got the list, set up a simple editorial calendar. Each day, you can write about a particular subtopic. On Monday, you write about subtopic A. On Wednesday, you write about subtopic B. On Friday you write about subtopic C. This gives you focus for each day of the week, so when that day comes around, you don’t find yourself wondering what to write about.

9. Ask your community

Similar to doing a poll, throw a question out to your communities on Twitter, LinkedIn and Facebook. You’ll probably get an immediate response.

On Twitter:

On Facebook:

10. Invite guest authors

When you don’t have time to write, you can write posts in advance and postdate them so they’re published on the days you’re away. But if you’re really pressed for time, a great way to avoid a gap in blog posts is to ask someone who writes on a similar subject to be a guest author.

This is a win-win-win. 1) The guest blogger writes a few posts while you’re away, giving you content. 2) The guest blogger gets links back to his or her website or blog, as well as exposure to your readers. 3) Your readers get new perspectives on your subject.

11. Grow blog antennae

It sounds funny, but this happens. After you’ve been blogging for a while, you develop blog antennae. You’ll find yourself continually scanning the web, newspapers, magazines, email, and even your own personal experiences for interesting items to blog about.

Expect this to happen after you’ve been blogging for a couple of months. Even the slightest life challenge or mistake can become fodder for great blog posts. But to make that happen, you have to keep your ears and eyes open and receptive. The good news here is that just about any event can make an interesting blog post. Make sure to jot down your ideas and keep a running list. About 90% of my blog ideas never get posted but they serve as great inspiration when I feel at a loss.

12. Write a top-10 list

Here’s a great tip for creating content and building readership and getting links back to your blog: Make a list of your top 10 favorite blogs in your industry.

Generally the people on that list will be excited because they made the list. More than likely, they will write on their blog about you and your list because they’re going to be tooting their own horn: “I just made so-and-so’s list of favorite blogs.” It’s a great way to get known and build readership.

13. Refer to the classics

When writing about nearly anything, your content can be more valuable and unique when you can refer effectively to the classics, history, or authoritative books written about the topic being discussed. Many people in the blogosphere treat content superficially.  How can you place your product or service in historical context? A great example is a post on Copyblogger called 5 Essential Blogging Tips from the Father of Chinese Philosophy.

By adding depth, you add value to your blog. This helps position you as a thought leader and a credible expert in your field.

Now it’s your turn! I would love to add more ideas to my list. Where do you find inspiration for your blog posts? Please share your tips and resources in the comments.

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About the Author, Denise Wakeman

Denise Wakeman is an Online Marketing Advisor and Founder of The Blog Squad. You can learn more about business blogging on Build a Better Blog. Other posts by »




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  • http://windmillnetworking.com/ Neal Schaffer

    Denise,

    Thank you so much for sharing all of your blog content ideas with us! I usually have enough creative juices and ideas going to last me, but I know there are a lot of people who still need to look around for inspiration on blog content ideas…for them, your blog post is truly inspiring!

    I especially like your community idea, and I would add, in addition to the social networking platforms that you mention, to throw something out on HARO. I have seen a few bloggers do this and I myself have also responded to some blogger inquiries as well.

    @NealSchaffer
    http://windmillnetworking.com

  • ale8oneboy

    These are excellent. I’m always looking for new ways to inspire my blog content. I’ve bookmarked this post for reference. Ya never know when you’re gonna get content writers block.

  • http://www.ricardobueno.com/ Ricardo Bueno

    Some great ideas to look for inspiration for blog content. Personally, I suggest folks turn to daily questions for content. Meaning that when you’re asked a question from a client/prospect, rather than answer that question directly, blog a response. This way you’ve effectively answered the question once and through your blog (your marketing vehicle), you share it often.

  • http://twtrcoach.com TwtrCoach

    Great article Denise.

    I wrote and article just recently about listening strategies for Social Media, and that captured some of the techniques you mention here.

    This article was a great addition for me to expand some of my own techniques and ideas.

    Article is bookmarked, and will be tweeted.

    Cheers.. Are

  • http://www.AmyPorterfield.com Amy Porterfield

    Denise-a home run again! I am eating up this blog post because I am so focused on finding great content for my blog-thank you. I recently posted a blog about Marie Forleo (http://www.marieforleo.com) because she sent me an email update to alert me of her latest blog post and the email she sent was written so well I had to share it with my readers.

    So I took her email and dissected it in my blog post to show all the elements of a well written email (connection, authenticity, focus on your audience, etc.). The blog post went over so well because 1) people who follow Marie came to check out my blog (and it helped because she even tweeted about it!) and 2) I did a version of what you said in #4-I used Marie’s material to build on. It was a great success in my book! Now I am going to tackle your #5 tip above and create a poll for my daily blog post today. Thanks again for all the ideas! -Amy

  • http://twitter.com/rinorizzo Rosario Rizzo

    Italian people don’t love write comments on blog posts.
    Have you some idea to grow up this positive habit on a new blog?

    Rosario Rizzo
    http://www.rinorizzo.com

  • florabrown

    Denise, Thanks for these great ideas. I’d like to add a few more.

    1. This is similar to your #4 about sharing from other blogs. Periodically I like to highlight a fellow blogger whose work I’ve enjoyed. I summarize their mission and discuss key posts that best represent the fine work they are doing.

    2. Things I hear in public places or read on packages spark ideas. Two of my favorites turned into blog posts: No Assembly Required and Do You Want That Here or to Go?

    3. Spotlight a special celebration day such as National Comic Book Day, etc.

    4. Post a striking photo you’ve taken and name your post Wordless Wednesday (or whatever day it is.)

    5. Post a video that is in keeping with your topic. I often find moving, informative ones from remarkable people from around the world at http://www.TED.com

  • Ellen B. Clark

    One of the ideas bantered about by my colleagues – for a client who will soon be blogging – is to create of list of frequently asked questions about their topic (i.e., nuclear energy). Then, address each of these questions as a blog post. This is similar to your “make smart use of categories” but is geared to a specific business sector.

  • http://ClimbingEveryMountain.com Mary E. Ulrich

    Great ideas Denise.

    I like to read blogs that have stories and give new information–almost like a short, in-your-face college lecture. There is so much I don’t know, I don’t like reading the same things over and over.

  • http://www.ckwrites.com ckwrites2

    Terrific, practical implementable ideas. One of my challenges is keeping track of all the interesting things I come across that could be used… I have updated the old journalists idea of a clipping file to a bookmark folder called “Blog Ideas”.

    When I see something that gets a response, in it goes. No point in over thinking it at this stage. Then from time to time I sift through and throw out the “what was I thinking” stuff too. At a certain point I imagine I will create sub-folders by my Categories.

    Thnx for the ideas and the inspiration!

  • http://twitter.com/ZimmerJohn John Zimmer

    Denise, a succinct and excellent article. Thanks for the reminder of all the thing that we can do. All the best for 2010!

    John
    http://mannerofspeaking.wordpress.com/

  • http://twitter.com/ZimmerJohn John Zimmer

    Denise, a succinct and excellent article. Thanks for the reminder of all the thing that we can do. All the best for 2010!

    John
    http://mannerofspeaking.wordpress.com/

  • christinekw

    appreciate the comments as much as I have the article – will begin blogging soon and finding all the tips helpful

  • christinekw

    appreciate the comments as much as I have the article – will begin blogging soon and finding all the tips helpful

  • http://www.facebook.com/DianeRayfield.ISMA Diane Rayfield

    I’ve found my LinkedIn groups to be a fountain of idea starters. Someone may ask a social media question and get hundreds of answers…all good fodder for a blog post!

  • http://www.facebook.com/DianeRayfield.ISMA Diane Rayfield

    I’ve found my LinkedIn groups to be a fountain of idea starters. Someone may ask a social media question and get hundreds of answers…all good fodder for a blog post!

  • Charles Balcher

    Expound on controversal topics.

  • Charles Balcher

    Expound on controversal topics.

  • http://www.ibruk.in/ Kartik

    Thanks a lot! We are just starting a blog for our company, and your tips helped me immensely.

  • http://www.ibruk.in/ Kartik

    Thanks a lot! We are just starting a blog for our company, and your tips helped me immensely.

  • http://www.ivanwalsh.com Ivan Walsh, Media Writer

    Chris Brogan make the point that if you try to ‘equip’ people (his words), then you’ll see the rewards coming back.

    Instead of using your site for broadcasting, you it as a HUB to distribute info and send people on their way – better equipped!

    Ivan

  • http://www.ivanwalsh.com Ivan Walsh, Media Writer

    Chris Brogan make the point that if you try to ‘equip’ people (his words), then you’ll see the rewards coming back.

    Instead of using your site for broadcasting, you it as a HUB to distribute info and send people on their way – better equipped!

    Ivan

  • http://www.ivanwalsh.com Ivan Walsh, Media Writer

    I have a similar twist on this.

    When I comment on a blog, I agree to be updated by email.

    This lets me keep track of the sites worth commenting on (such as this) rather than searching thru bookmarks.

    I have 3 PCs, so the bookmarks are everywhere. But all the emails are in one place.

    Just saves times.

  • http://www.ivanwalsh.com Ivan Walsh, Media Writer

    I have a similar twist on this.

    When I comment on a blog, I agree to be updated by email.

    This lets me keep track of the sites worth commenting on (such as this) rather than searching thru bookmarks.

    I have 3 PCs, so the bookmarks are everywhere. But all the emails are in one place.

    Just saves times.

  • http://www.melaniekissell.com melaniekissell

    As expected, super duper stuff!

    Maybe it’s a disease, a syndrome, a quirk. Not really sure. But some of my best writing comes out of the blue from combining two seemingly unrelated concepts. The craziest things will inspire me to tie one thing into something else that’s totally unpredictable. For example, I contributed an upcoming newsletter article for a friend entitled, “What Can Babies Teach You About Promoting Yourself and Marketing Your Services?” See what I mean? I think you’d agree that babies and business don’t usually go together.

    Basically for me, inspiration comes from the ordinary things in life that can be transformed into the extraordinary.

  • http://www.melaniekissell.com melaniekissell

    As expected, super duper stuff!

    Maybe it’s a disease, a syndrome, a quirk. Not really sure. But some of my best writing comes out of the blue from combining two seemingly unrelated concepts. The craziest things will inspire me to tie one thing into something else that’s totally unpredictable. For example, I contributed an upcoming newsletter article for a friend entitled, “What Can Babies Teach You About Promoting Yourself and Marketing Your Services?” See what I mean? I think you’d agree that babies and business don’t usually go together.

    Basically for me, inspiration comes from the ordinary things in life that can be transformed into the extraordinary.

  • Jeffrey Cufaude

    I find it useful to take a book I’ve read, summarize its key points, but then offer very prescriptive suggestions on how it can be used in specific industries or professions. Those posts generally follow a simple framework: what? so what? now what?

  • Jeffrey Cufaude

    I find it useful to take a book I’ve read, summarize its key points, but then offer very prescriptive suggestions on how it can be used in specific industries or professions. Those posts generally follow a simple framework: what? so what? now what?

  • http://www.denisewakeman.com DeniseWakeman

    Neal, thanks for mentioning HARO. That is a great resource for finding content. For those looking for a link, it’s: http://helpareporter.com/

  • http://www.denisewakeman.com DeniseWakeman

    Neal, thanks for mentioning HARO. That is a great resource for finding content. For those looking for a link, it’s: http://helpareporter.com/

  • http://www.denisewakeman.com DeniseWakeman

    Yep, great idea. I advise my blogging clients the same. In fact, I can’t believe I didn’t include “client/prospect questions” in the list! Thanks for adding it, Ricardo!

  • http://www.denisewakeman.com DeniseWakeman

    Yep, great idea. I advise my blogging clients the same. In fact, I can’t believe I didn’t include “client/prospect questions” in the list! Thanks for adding it, Ricardo!

  • http://www.denisewakeman.com DeniseWakeman

    Thanks, Amy! Your content dissection is a great way to educate your readers and generate a lot of buzz. Thanks for sharing this idea. You rock!

  • http://www.denisewakeman.com DeniseWakeman

    Thanks, Amy! Your content dissection is a great way to educate your readers and generate a lot of buzz. Thanks for sharing this idea. You rock!

  • http://www.denisewakeman.com DeniseWakeman

    Rosario, I don’t know about Italian people not commenting on blogs. A lot of people don’t comment on blogs, they prefer to lurk. You can encourage comments by creating a call to action. You’ve got to ask for comments, tell them how to comment, and be specific about what you want them to comment on.

    If you notice at the end of this post I ask for YOUR ideas, where do you get inspiration and readers have responded.

    Hope that helps. Blog on!

  • http://www.denisewakeman.com DeniseWakeman

    Rosario, I don’t know about Italian people not commenting on blogs. A lot of people don’t comment on blogs, they prefer to lurk. You can encourage comments by creating a call to action. You’ve got to ask for comments, tell them how to comment, and be specific about what you want them to comment on.

    If you notice at the end of this post I ask for YOUR ideas, where do you get inspiration and readers have responded.

    Hope that helps. Blog on!

  • http://www.denisewakeman.com DeniseWakeman

    Great additions to the list! Thanks for sharing. As you point out in #4 and #5, the content doesn’t always have to be created by you and you can still make an impact with your readers.

  • http://www.denisewakeman.com DeniseWakeman

    Great additions to the list! Thanks for sharing. As you point out in #4 and #5, the content doesn’t always have to be created by you and you can still make an impact with your readers.

  • http://www.denisewakeman.com DeniseWakeman

    An FAQ post or series of posts is excellent. I would add that you provide a link in your navigation to the series or a table of contents of FAQs so new visitors can easily find this content.

  • http://www.denisewakeman.com DeniseWakeman

    An FAQ post or series of posts is excellent. I would add that you provide a link in your navigation to the series or a table of contents of FAQs so new visitors can easily find this content.

  • http://www.denisewakeman.com DeniseWakeman

    I keep a running list of links to blog posts that inspire me, as well as a list of topics that pop in my mind during the course of the day. 98% of them never get written, but if I have a block, at least I have some sources on hand.

  • http://www.denisewakeman.com DeniseWakeman

    I keep a running list of links to blog posts that inspire me, as well as a list of topics that pop in my mind during the course of the day. 98% of them never get written, but if I have a block, at least I have some sources on hand.

  • http://www.denisewakeman.com DeniseWakeman

    Excellent point re: LinkedIn, Diane. I peruse the Answers sections and when I answer someone’s question, I’ll often repurpose it into a blog post.

  • http://www.denisewakeman.com DeniseWakeman

    Excellent point re: LinkedIn, Diane. I peruse the Answers sections and when I answer someone’s question, I’ll often repurpose it into a blog post.

  • Ellen B. Clark

    Thank you Denise … that’s an excellent idea!

  • Ellen B. Clark

    Thank you Denise … that’s an excellent idea!

  • http://www.denisewakeman.com DeniseWakeman

    Charles, most industries experience controversy in one way or another. Take a stand on one side or the other and write about it. That will often produce buzz and traffic.

  • http://www.denisewakeman.com DeniseWakeman

    Charles, most industries experience controversy in one way or another. Take a stand on one side or the other and write about it. That will often produce buzz and traffic.

  • http://www.denisewakeman.com DeniseWakeman

    Thanks, Melanie. You’re lucky your brain works that way! Mine doesn’t. Yet I too enjoy posts that can meld two opposing ideas into a great lesson.

  • http://www.denisewakeman.com DeniseWakeman

    Thanks, Melanie. You’re lucky your brain works that way! Mine doesn’t. Yet I too enjoy posts that can meld two opposing ideas into a great lesson.

  • http://www.denisewakeman.com DeniseWakeman

    Jeffrey, excellent idea. Book reviews are a great way to educate and inform your readers. I would add that to increase your online visibility, turn those posts into reviews you post on Amazon and make sure your profile is up to date so when people want to find out about the person who wrote such an insightful review, they can easily get more info.

  • http://www.denisewakeman.com DeniseWakeman

    Jeffrey, excellent idea. Book reviews are a great way to educate and inform your readers. I would add that to increase your online visibility, turn those posts into reviews you post on Amazon and make sure your profile is up to date so when people want to find out about the person who wrote such an insightful review, they can easily get more info.

  • http://www.denisewakeman.com DeniseWakeman

    To follow up on point #10 – Guest authors, a great resource is Blogger Linkup. You can post your guest blogging needs and bloggers who have content you want, will contact you with ideas and posts. You can request new content or take repurposed content.

    http://bloggerlinkup.com

  • http://www.denisewakeman.com DeniseWakeman

    To follow up on point #10 – Guest authors, a great resource is Blogger Linkup. You can post your guest blogging needs and bloggers who have content you want, will contact you with ideas and posts. You can request new content or take repurposed content.

    http://bloggerlinkup.com

  • http://NaomiTrower.com Naomi Trower

    Hi Denise! I’ve been having a blast sharing about mortgage & real estate related events and then following up with review blog posts. I have made a TON of connections and new business ventures which is super exciting. Since I LOVE to plan & promote events, integrating this into my blog plans just makes it that more exciting for me. I look forward to implementing #12 Top 10 Blog List in My Industry very soon. :)

  • http://NaomiTrower.com Naomi Trower

    Hi Denise! I’ve been having a blast sharing about mortgage & real estate related events and then following up with review blog posts. I have made a TON of connections and new business ventures which is super exciting. Since I LOVE to plan & promote events, integrating this into my blog plans just makes it that more exciting for me. I look forward to implementing #12 Top 10 Blog List in My Industry very soon. :)

  • http://rosedesrochers.todays-woman.net/ Rose

    I found your blog via Kristi Hines’ blogging blog, Kikolani. I thought I’d check out the post as I just wrote on this subject today. You add some great suggestions that I didn’t have. Thanks for the tips.

  • http://rosedesrochers.todays-woman.net/ Rose

    I found your blog via Kristi Hines’ blogging blog, Kikolani. I thought I’d check out the post as I just wrote on this subject today. You add some great suggestions that I didn’t have. Thanks for the tips.

  • http://twitter.com/tcmmarketing Taylor

    Loved the post! Thanks for all the information. I work in real estate marketing and found this helpful since I have to know what the heck I’m talking about when training Realtors the vast world of social media.
    I’m inspired to write a blog post right now and it’s 1:40 AM here on the Pacific Coast. (That’s when you know you have a good post)

  • http://twitter.com/tcmmarketing Taylor

    Loved the post! Thanks for all the information. I work in real estate marketing and found this helpful since I have to know what the heck I’m talking about when training Realtors the vast world of social media.
    I’m inspired to write a blog post right now and it’s 1:40 AM here on the Pacific Coast. (That’s when you know you have a good post)

  • http://www.collegiateliving.com/ CollegiateLiving

    good list, as a web retailer, this is very helpful, but the cool part is seeing how many different types of businesses can benefit from this list as well. Regardless of your industry, it works!

    College Lamps and Lighting Guy

  • yoursavvyva

    Hi Denise~ Thank you for this list. I often find myself at a dead end on what to write about or where to even start.

  • markwitt

    If I may add I would like to suggest to those looking for great content to try blog posting software It really does work and you can find a really good example at my blog http://internet-pro-tools.com/the-best-blog-posting-software-online-period

  • http://www.webbizideas.com/services/web-design/corporate.html Marcus Dane

    I remembered VP for Inbound Marketing of Hubspot Mike Volpe who said that it is better for a business who owns a website to spend its resources at coming up with a good content than a beautiful design. I believe, though, that he did not say this for corporate designs to be ignored. He just reiterated the value of content in creating a good corporate website design. Thanks for posting this must-read for every business which takes advantage of the capability of the web in business promotion and sales generation.

  • http://www.livyahyarnblog.com sriga

    one great content creation tip that I learned- In a nutshell
    1) set a timer for 10 minutes
    2) start writting, if you don’t have anything to write about just click the keys.
    you will be soooo surprized how fast you come up with things to write and since you only have 10 min it starts to flow naturally. try it it’s fun too.

  • http://www.onlinedegreetalk.org online degree

    I am really inspired idea of blog. Its great.

  • mj

    great ideas….. thanks

  • http://convert-wma-to-mp3.biz/wma-to-mp3-converter.html Osbourne

    First thing is begin writing unique quality content. It’s very important for seo nowadays.

  • http://www.coawk.com Owias Niazi

    cool mate…i have been having a mind block recently, hope this spurs me for greater things

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  • http://DrEsteche.com Fernando

    It’s realy cool this list, totaly, are things that I already readed but to have they all together in a single post is amazing, I become a new fan of you

  • http://www.astroexhibitions.co.uk/ Jen

     Thanks for the tips-  I did not realise Google alerts existed so I will look into that.

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  • http://www.waynejohn.com/ Wayne John

    Pretty awesome list, and timely for myself. I stopped blogging about a year and a half ago and so getting back into things has been a little bit of challenge. My antennae have wilted a bit… :(

    But the grow back! yay!

  • Nicholas Ward

    Denise,
    I really appreciate your article. I have worked over time on a few different blogs with mixed success, with my one success being a niche topic (restoring vintage caravans!) that has evergreen content that continues to get up to 100 page views per day on certain topics (who would have thought?!). I am launching a new blog, but I am doing it with a far more business-like attitude this time around, getting all the fundamentals in place before I start writing content. You article here is a really great resource for that, thank you.







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