Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Updates Custom Audiences to Advertisers: The “update to Custom Audiences lets retailers measure sales lift, analyze their campaigns and as a result, allocate budget to where they’re seeing the most success—all without the need to work with a third-party measurement partner.”
LinkedIn Introduces a New Way to Search for Influencer Content: LinkedIn introduces “a new and easy way to discover Influencer content—directly from the search box.”
Twitter Announces Promoted Accounts in the Timeline: “To help make it even easier for users and businesses to connect,” Twitter has “been running a test that displays account recommendations on iOS and Android devices. These recommendations leverage tweets as a call to action and display natively in the home timeline.”
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Facebook Rolls Out Donate to Nonprofits: “A new feature called Donate that lets people contribute directly to nonprofits through Facebook. The Donate feature will appear beside posts in the news feed shared by participating nonprofits and at the top of their Facebook pages.”
Facebook Tests a New Way to Watch Promoted Videos in the News Feed: “This week, a small number of people will see video ads for the new film Divergent begin playing as they come into view in the news feed on mobile and desktop.”
Weekly Marketing Tip
Here we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:
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