YouTube Live Streaming: This Week in Social Media
What’s New This Week?
YouTube Rolls Out Live Streaming for All: “Now, all YouTube channels that verify their account and are in good standing will be able to live-stream video to the world.”
“To give you even more ways to connect with fans, you can now launch a Google+ hangout on air directly from the YouTube Live Events manager.”
Facebook Updates Custom Audiences to Advertisers: The “update to Custom Audiences lets retailers measure sales lift, analyze their campaigns and as a result, allocate budget to where they’re seeing the most success—all without the need to work with a third-party measurement partner.”
“These reports provide advertisers with overall information about sales lift from their Custom Audiences ad campaigns, but do not provide information such as purchasing profiles or data on individual customers.”
LinkedIn Introduces a New Way to Search for Influencer Content: LinkedIn introduces “a new and easy way to discover Influencer content—directly from the search box.”
Twitter Announces Promoted Accounts in the Timeline: “To help make it even easier for users and businesses to connect,” Twitter has “been running a test that displays account recommendations on iOS and Android devices. These recommendations leverage tweets as a call to action and display natively in the home timeline.”
“This option is available in addition to the existing promoted accounts format that runs within the Who to Follow section.”
Facebook Rolls Out Donate to Nonprofits: “A new feature called Donate that lets people contribute directly to nonprofits through Facebook. The Donate feature will appear beside posts in the news feed shared by participating nonprofits and at the top of their Facebook pages.”
“When people click Donate Now, they can choose the amount, enter their payment information and immediately donate to that cause.”
Tumblr Introduces Improvement to Mobile Apps: “Now you can sort your search results. You can download for iOS or Android.”
“Now you can take control of your life.”
Facebook Tests a New Way to Watch Promoted Videos in the News Feed: “This week, a small number of people will see video ads for the new film Divergent begin playing as they come into view in the news feed on mobile and desktop.”
Weekly Marketing Tip
Here we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:
Other Mentions
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