• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    YouTube Changes Public Subscriber Counts

    by Grace Duffy / May 25, 2019

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore upcoming changes to YouTube's public-facing subscriber counts and marketers' reactions to Facebook Ads Manager issues with special guests, Owen Video and Gavin Bell.

    Tune In to the Social Media Marketing Talk Show

    Watch this week's show:

    You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS. New episodes publish every Monday.

    Join us live, next week! Click here to RSVP.

    About Our Special Guests

    • Owen Video is a YouTube marketing consultant specializing in small business growth. Owen is the founder of The Video Marketing School and The Video Sales Machine.
    • Gavin Bell is an award-winning expert, vlogger, and speaker on Facebook advertising and funnel-building. Follow Gavin on Facebook to learn more about him.

    For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.

    YouTube Will Change Public-Facing Subscriber Counts: YouTube introduced a major change to the way real-time subscriber counts are displayed for creators with more than 1,000 subscribers. For example, instead of seeing a YouTuber's exact subscriber count of 10,500,000, people will see an estimated flat count of 10 million subscribers. This update is expected to roll out in August 2019. (2:44)

    Channels with fewer than 1,000 subscribers will still be shown the exact, non-abbreviated subscriber counts. All creators will still have access to accurate counts in Creator Studio.

    Currently, public sub counts are abbreviated in most but not all places across YouTube. In August, we’ll make this more consistent by always showing abbreviated sub counts publicly.

    Creators: You’ll still see your full sub count in Studio!

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    Learn more → https://t.co/ldguF5Ussf pic.twitter.com/pmaKk4EU4k

    — TeamYouTube (@TeamYouTube) May 21, 2019

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    YouTube Developing New Tool That Automatically Creates Bumper Ads: YouTube is testing a new tool that uses machine learning to automatically generate a 6-second version of longer ads. It will create a bumper by scanning the longer ad for “key elements” like a voiceover or a tight focus on people, logos, or products. The result ends with the final call to action in the last 2-3 seconds of the video. (17:28)

    YouTube’s Bumper Machine offers an automated way to create six-second ads https://t.co/1dRU2vNLNC by @anthonyha pic.twitter.com/dsQeWiwW3Z

    — TechCrunch (@TechCrunch) May 13, 2019

    YouTube Debuts Image-Only Discovery Ads: YouTube will soon roll out discovery ads, new image-only ads that will appear within a variety of placements. Previously, advertising on YouTube meant your brand had to have a video or app to use. With this new option, brands can simply upload the best images from their social campaigns and the photos will be optimized for maximum performance across Gmail, Discover, and the YouTube home feed. (26:31)

    Google announced Discovery Ads that allows marketers to run ads across YouTube, Gmail and Discover using only images.

    Marketers Report Ongoing Issues With Facebook Ads Manager: Marketers report seeing noticeable problems with Facebook Ads Manager as far back as last November when the platform suffered an outage days before Black Friday. Since then, advertisers say they've experienced a steady decline in the platform's performance such as being unable to publish ads or turn off campaigns, and significant inconsistencies in campaign results. (36:42)

    Facebook Ads Manager issues are causing major headaches for advertisers by @AmyGesenhues https://t.co/w6fEA6eJgA

    — Marketing Land (@Marketingland) May 23, 2019

    Other News Mentioned

    • Facebook Developing Stories Composer Bar
    • Facebook Publishes Guide for Stories Ads
    • TweetDeck Gets Native Support for GIFs, Polls, Emojis, and More

     

    Want to catch our next show live? Click here to subscribe or add our show to your calendar.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: News, Social Media Marketing Talk Show

    About the authorGrace Duffy

    Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
    Other posts by Grace Duffy »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS