Video Experiences That Create Loyalty, Engagement, and Conversions

Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025?

In this article, you'll discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results.

Why Video Experiences Matter More Than Just Video Content

Creating videos has become standard practice for marketers, but there's a significant difference between simply producing video content and crafting an actual video experience. Luria Petrucci, founder of Live Streaming Pros, a business that helps entrepreneurs create unforgettable video experiences, explains that this distinction is crucial for businesses using video in their marketing.

“If you create a video, then great. You've actually helped people with some information,” Petrucci explains. “But if you focus on crafting an experience…you're creating a connection. You're making it possible for the viewer to feel something.”

This emotional connection is what separates good marketers from great ones. As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This concept is at the heart of effective video marketing.

The business benefits of creating video experiences are substantial. When viewers feel emotionally connected to your content, you stand out above your competition by standing out in the customer's brain. You build deeper loyalty with your audience. You drive significantly higher engagement. You increase conversion rates dramatically. 

Petrucci's own webinars convert at 28-38% regularly, well above industry standards,  because she focuses on creating experiences rather than just delivering information, and her strategy applies to all video formats: social platform live streams like YouTube or Facebook Live, webinars, and virtual events, launch events and challenges, and even Zoom calls and meetings.

Keep in mind, you don't have to implement all of the tactics at one time. Incorporating just one can raise your conversions.

Defining the Video Experience: What Are We Really Talking About?

A video experience goes beyond basic content delivery to intentionally impact how your audience feels when interacting with your content.

The most successful video creators begin by asking a fundamental question before planning any content: “What do I want my audience to feel?” This simple but powerful question helps you align everything from your visual design to your word choice and call to action around a cohesive emotional experience that resonates with viewers.

3 Ways to Weave Emotional Responses Into Video Experiences

Different brands aim to create different emotional experiences through their videos.

Marie Forleo focuses on a sense of fun and empowerment. Her videos incorporate dancing, humor, and storytelling elements that match her vibrant brand personality. 

Amy Porterfield emphasizes empowerment differently, creating a safe zone where complex concepts are broken down into accessible, easy-to-understand basics.

Petrucci aims to give viewers the gift of care–making each person feel valued as an individual rather than as just another number. 

Consider what emotional response you want your brand to elicit from viewers for your video strategy. The answer will inform the choices you make when crafting your video experience.

Use Visual Aids to Enhance the Experience

Once you've defined the emotional experience you want to create, visual elements become powerful tools for reinforcing that feeling during your video. 

These visuals are similar to what we might see in professional broadcasts, such as animations that appear during sporting events after a big play. In the digital environment, they function as overlays on top of your video, adding depth and emotional resonance to key moments.

During a technical explanation, Petrucci overlays math equations graphics to visually represent the feeling of being overwhelmed by complexity. 

When participants make purchases during live events, she displays confetti graphics with personalized welcome messages to create excitement and tap into FOMO (fear of missing out). 

Choose Words That Match Your Intended Feeling

Infusing your language words that evoke the emotional qualities that match your intended experience can powerfully shape how viewers feel during your video.

For example, if your goal is to help viewers feel cared for, phrases like “I know this is overwhelming, but this is a safe place for you to get through the messy. I've got you covered” creates an entirely different emotional experience than simply stating “Step one, step two, step three.”

Even simple catchphrases can become signature elements that foster connection. Petrucci uses “abso-freaking-lutely” in her videos, which often gets a smile from viewers and creates a moment of emotional connection. 

The key is intentionality – consciously choosing words that align with how you want people to feel rather than focusing solely on information delivery.

Align Your Call-to-Action with Your Personality

Many content creators struggle with calls to action because they try to follow formulaic approaches that are inauthentic to their personalities. 

When your calls-to-action align with your authentic personality and the emotional experience you've been creating, they feel like natural extensions of the conversation rather than jarring sales pitches.

Petrucci's student Evan Gregor is a naturally calm, chill person who struggled with traditional high-energy sales approaches. By shifting to a more authentic approach—”I'd love to take this a step deeper with you, and here's how”—he tripled his conversions in just two months.

Petrucci uses personal storytelling when making offers. In a recent webinar, she brought out her childhood stuffed animal, Snowball, to tell a story about her father and how it connected to the snowball effect she hoped to create through her program. This authentic approach helped viewers engage with her offer without feeling like they were being sold to.

The Power of Personal Connection in Video Experiences

One of the most common misconceptions about business videos is that “people don't want to know about me—they're here for my business content.” Petrucci says this is the number one mistake in video creation and marketing.

While people initially come for information, they stay and return for the personal connection. As Petrucci explains, “We're here for the information that you're there to provide. But we don't care unless we care about you.”

This is why incorporating personal elements, stories, and authentic personality into your videos creates lasting loyalty. When viewers connect with you as a person, they begin to root for your success and develop an invisible bond that keeps them coming back.

Examples of Video Experiences Based on Emotional Goals

To build trust and credibility, use a clean, professional background with subtle branding as your visual element. Choose words and phrases like “I understand that…”, “Many people struggle with…”, and “Here's what I've found works best…” Address viewer questions by name and acknowledge different experience levels to create an interactive element that builds trust.

To create excitement and motivation, incorporate bright colors, movement, and celebration graphics for milestones as visual elements. Use phrases like “Imagine what this could mean for you…”, “Let's get started!” and “This is where everything changes…” Add interactive elements like countdowns, progress bars, and real-time recognition of participants.

To foster community and belonging, showcase community members and highlight shared experiences visually. Use phrases like “We're in this together…”, “Our community has found…”, and “You're not alone in feeling…” Create interactive moments by highlighting comments, developing inside jokes or references, and asking viewers to share their experiences.

How to Produce Memorable Video Experiences

Understanding the concept of video experiences is one thing—creating them is another. Here's a comprehensive framework to help you implement these principles in your next video project.

Pre-Production Planning

Before you ever turn on the camera, take time to document your emotional intentions. Write a clear statement describing precisely what you want viewers to feel during and after watching your video. List several emotions that align with your brand's personality and note which emotions might conflict with your intended experience to avoid sending mixed messages.

Outline your video's structure using a simple spreadsheet, including the introduction, key decision points, and call to action. For each segment, identify specific opportunities to reinforce your intended feeling. Note which visual elements, word choices, or interactive moments will enhance each segment.

Practice authentic delivery by recording yourself delivering your content, especially your call to action. Listen back critically—does it sound like you or like someone else? Refine until it feels natural while still conveying your intended emotion.

Technical Video Production Tech Stack Checklist

Having the right technical environment makes it easier to focus on creating the experience instead of troubleshooting issues, but you don't need to invest thousands of dollars in equipment to create quality video experiences.

Video Camera Advice

For beginners, the built-in cameras on newer Mac computers provide surprisingly good quality to get started.

When you're ready to upgrade from a built-in webcam, Petrucci recommends the Sony ZV-1 as her favorite professional camera. This camera gives you “the capability to have a blurred background if you care about that” and provides “that higher quality professional look and feel,” she explains.

The choice between using a built-in camera or investing in professional equipment ultimately depends on your specific needs and how comprehensive you want your video workflow to be.

Video Microphone Advice

According to Petrucci, audio quality is the most critical technical element in creating video experiences. “People will forgive bad video. People will forgive the fact that you're halfway down the screen, and they're looking up your nostrils. It's not ideal, but they will forgive it if they're getting what they want out of it. They won't forgive bad audio,” she explains.

The reason audio quality is so crucial is that many viewers are consuming content through earbuds. When audio hurts their ears, they're unlikely to return to your content.”

For beginners, Petrucci recommends starting with a USB microphone like the Elgato Wave Three. This microphone is plug-and-play, meaning you don't need a mixer or additional equipment.

As you gain more experience, you might consider upgrading to more advanced audio equipment. Petrucci mentions the Rodecaster Pro as an option for professionals who want fine-tuned, higher-quality audio.

Check your audio quality before recording or live streaming. Record a test and listen for any issues that might detract from the viewer experience. Making these adjustments before going live ensures your audience receives professional audio quality that enhances the overall experience you're creating.

Video Lighting Advice

Lighting is one of the most challenging technical elements for people to get right.

While you could start with window lighting, Petrucci points out that this approach isn't ideal because the light will fluctuate during your video. This can lead to your video quality changing throughout the session, with you potentially getting “too dark at one point” or “blown out at another point.” For controlled, consistent lighting, shut off all lights in your recording space and close the blinds, then place two lights on yourself–one on each side of you at 45-degree angles to your face.

Petrucci recommends the Elgato Key Lights for a professional yet space-efficient lighting solution.

Video Software

There are two main categories of software available for creating professional video experiences. 

Browser-based options like Streamyard or EVMux provide simplicity and ease of use but have some limitations.

For those wanting more comprehensive production capabilities, downloadable software options provide greater flexibility but require more learning. Petrucci suggests Ecamm for Mac users and vMix for PC users. She also mentioned OBS as a free alternative.

The software you choose should align with your goals, technical comfort level, and the type of video experience you want to create. If you're just starting, a browser-based option might be the right fit, while those looking to create more complex productions might benefit from the expanded capabilities of downloadable software.

Other Notes From This Episode

• Connect with Michael Stelzner @Stelzner on Instagram and @Mike_Stelzner on X.
• Watch this interview and other exclusive content from Social Media Examiner on YouTube.

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