Twitter Website Card: This Week in Social Media
What’s New This Week?
Twitter Rolls Out Website Card: The Twitter website card “allows users to easily discover interesting content while giving advertisers the ability to drive a higher volume of URL clicks since users are able to preview an image, related context and a clear call to action in their timeline before tapping.”
“The website card will start rolling out on both mobile and desktop to all advertisers globally.”
Facebook Introduces New Login Experience: This will give “people more control over the information they share with apps.”
“‘The new Facebook login lets people edit the info that they provide.”
Facebook Introduces Audience Network: “A new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.”
“The Audience Network will be available in all ad interfaces, as well as the API.”
Facebook Expands Availability of Business Manager: “A tool that lets large advertisers manage all of their ad accounts, pages, apps and permissions in one place—business.facebook.com.”
“Business Manager integrates all of your Facebook advertising campaign management efforts into one tool. It’s designed to simplify your marketing efforts.”
Facebook Announces Anonymous Login: “A brand-new way to log into apps without sharing any personal information from Facebook.”
Facebook Updates Page Roles: “Managers are now called admins, content creators are editors and Insights analysts are analysts. Keep in mind that only the names of these roles, not what they can do, have changed.”
“There are five different types of roles for people who manage pages. Only an admin can change someone’s role.”
Pinterest Announces Guided Search: “It’s made for exploring, whether you know exactly what you want, or you’re just starting to look around.”
YouTube Allows Users to Add New Intro Videos: You can now “automatically add an intro video of up to three seconds to the start of every video on your channel.”
“On your channel’s InVideo Programming page, click Add a Channel Branding Intro and select the intro from a list of eligible videos.”
Yelp Attributes Bitcoin-Friendly Businesses: “As a business owner, you can let your customers know you’re accepting Bitcoin by logging into your free business owner tools on biz.yelp.com and updating your payment attributes.”
An example of what it looks like on Little Lucy’s Mini Donuts.
Facebook Messenger Improves Video and Photo Sharing: “Everything’s front and center, so it’s easier to send photos, voice messages and more.”
“Instant photo sharing: Take a photo and send it in just one tap, without leaving the conversation.”
Foursquare Announces New App Swarm: “With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later and share what you’re up to (faster and more easily than you can in Foursquare today).”
“Swarm will be available on iOS and Android in the coming weeks, and soon after on Windows Phone.”
Snapchat Adds Chat: You will now “know when a friend is Here in Your Chat so you can give each other your full attention. And if you’re both here, simply press and hold to share live video—and chat face-to-face!”
Visible Measures Launches Fabric: “The market’s first demand-side platform for content marketers.”
“Fabric creates engagement by connecting Visible Measures’ data and campaign benchmarks with its proprietary inventory, third-party suppliers and earned media planning tools.”
Here are a few cool social media tools worth checking out:
Vhoto: This new app instantly finds the best photos within your videos and turns them into stills.
“Find the great photos hidden inside of your videos.”
OptimizeMe: “Simply track your everyday life with OptimizeMe and learn how to improve it.”
“Simply track your everyday activities, places you visit, people you meet, your mood and many other things.”
PastBook: “This brand-new app allows you to privately collect photos with friends from anywhere and create, share and print photo albums in seconds.”
“Creating a photo album from your iPhone was never so fun and easy!”
What do you think? Please share your comments below.
