by 
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming features, and more with special guest Madalyn Sklar.
Tune In to the Social Media Marketing Talk Show
Watch this weekâs show:
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
Join us live, next week! Click here to RSVP.
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Twitter Debuts Enhanced Audience Analytics Tools for Content Marketing and Events: Twitter will make it easier for publishers “to better understand what sort of content is resonating with [their] readers” with a new audience analytics dashboard. The new publisher dashboard will offer brands insights and analytics on who’s reading and engaging with their content on Twitter, when it’s being viewed, and which content is working best. The goal is to allow publishers to optimize what they produce to make it more effective. (2:31)
Twitter looks to improve events on Twitter with new publisher tools https://t.co/Job3fCnNhN
â TechCrunch (@TechCrunch) January 10, 2019
Twitter also announced plans to debut a separate dashboard that will specifically track real-time information around events happening now and in the future. This will include breaking news events, as well as things like conferences, shows, and so forth.
Twitter Introduces New Program for Testing Up-and-Coming Features: In the coming weeks, Twitter is launching a new beta program in which a group of select users will be granted access to new, nearly complete features through a stand-alone app. Participants will be asked to try the up-and-coming features, share screenshots with others, and discuss them, and then provide feedback to Twitter. (10:32)
Your Guide to the Future of Business
The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. But, who can you trust?
Introducing the Crypto Business Conference; a premium event for anyone who wants to learn how to put Web3 to work for their business.
Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneersâŚnot finance and tech nerds. Youâll get actionable, business-building ideas from proven innovatorsâwithout all the techie jargon.
A first look at Twitterâs new beta app and its bid to remain âvaluable and relevantâ https://t.co/Mp9rOgdQX6 by @sarahintampa and @ingridlunden pic.twitter.com/iDlaKxsZpa
â TechCrunch (@TechCrunch) January 14, 2019
Some of the features being tested include color-coded replies, algorithmically sorted replies, and removal of engagement buttons. Twitter is also testing conversation starter tweets and status updates for profiles, which were introduced in October 2018 through this program.
Twitter will test new conversation features out in the open https://t.co/INEBw4ZSgc
â Engadget (@engadget) January 8, 2019
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition and learn how to diversify your social marketing strategy?
Learn from the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, California.
CLICK TO LEARN MORE
TweetDeck Allows Users to Schedule Tweets With Videos or Multiple Images: Twitter-owned TweetDeck announced that users can now schedule tweets with videos or multiple images from within the platform. Previously, social media managers would have to use other third-party social management platforms to do this. (18:11)
đ Tweet scheduling just got an upgrade. You can now schedule Tweets with videos or multiple images from https://t.co/kZ823zyVPy pic.twitter.com/NWdeABWhn0
â TweetDeck (@TweetDeck) January 8, 2019
Twitter Ends Support of Grid-Style Embedded Collections: Along with the ability to schedule tweets with multiple images or videos on TweetDeck, Twitter also announced it will stop supporting grid-style embedded collections in the next 30 days. After February 8, 2019, previously embedded collections will simply render as timelines. (21:42)
Updates to Grid embeds -> https://t.co/OCI6MCYfB6
â Twitter Dev (@TwitterDev) January 8, 2019
Twitter Expands Chronological Timeline to Android Users: Last month, Twitter released a new Sparkle button for its iOS app that allows users to easily toggle between an algorithmic timeline and a chronological timeline. This past week, Twitter expanded this feature to Android users. (23:11)
Android, we got you. Starting today, tap ⨠to switch between latest and top Tweets. pic.twitter.com/7rXo3BNEJ6
â Twitter (@Twitter) January 15, 2019
Instagram Debuts Option to Share Posts to Multiple Accounts: Instagram added the ability to simultaneously publish feed posts to multiple accounts you control from within the composer screen. An Instagram spokesperson confirms this option is rolling out to all iOS users. However, there’s no word when it will be available for Android users or extended to Stories. (31:15)
Instagram now lets you regram your posts to multiple accounts https://t.co/eMcODID6wA by @JoshConstine pic.twitter.com/WIMW1NSIqk
â TechCrunch (@TechCrunch) January 9, 2019
Instagram Updates API to Include Video Scheduling: Last month, Instagram updated its API to allow direct video scheduling through third-party social media management tools. Previously, the Instagram API limited users to scheduling only single-image posts. With this update, account owners and managers can schedule video posts to Instagram without having to use workarounds like setting an alert or reminder to manually post the video through the Instagram app. (37:04)
Video scheduling on Instagram without having to post from the actual app after a notification? It’s here! All we have to do is wait for scheduling services to add the feature. https://t.co/ORcyoLi43A
â We are Social Media (@WeRSM) January 13, 2019
Other News Mentioned
- YouTube Removes Option to Share On-Platform Activity to Twitter
- Facebook Business Releases New Podcast on Entrepreneurship
- Facebook Tests New Facebook Event Stickers for Stories
Want to catch our next show live? Click here to subscribe or add our show to your calendar.
Curious about NFTs, DAOs, and Web3?
Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.
