Twitter Lead Generation Cards: This Week in Social Media
What’s New This Week?
Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.” For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads.
"Users don’t even have to fill out a form—since their information (name, email and username) is already pulled into the card. They literally just have to hit Submit on the Card's call to action."
Twitter Gets Two-Factor Login Verification: “When you sign into twitter.com, there’s a second check to make sure it’s really you. You’ll be asked to register a verified phone number and a confirmed email address.”
Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:
- Do you use Facebook contests, ads or both?
- Is your website social?
- What blog post are you proud to have published this week?
- At what social network do you spend the most time?
Twitter Launches TV Ad Targeting: Twitter Amplify: Twitter Amplify is a partnership program “to extend the instant two-screen viewing experience from sports into other broadcast categories through partnerships” with other television companies.
"And now, during the home stretch through the 2013 Finals, the NBA is pushing the best Rapid Replays from TV, through a Tweet, to your mobile phone thanks to Sony Pictures, Sprint and Taco Bell."
LinkedIn Introduces New Navigation Bar: “As you explore the new navigation bar, you will notice a few visually striking differences, including a simplified menu of tabs to help you quickly and easily locate the features and content that are of most value to you.”
Pinterest Makes Pins More Useful: Pinterest has “worked with some popular websites to show more information on some pins,” product pins, recipe pins and movie pins.
"From your feed, you can tell when a pin has more information by the icon that appears below the picture."
Flickr Gets Biggr, Spectaculr, Wherevr: Flickr’s latest redesign makes it more spectacular, much bigger and one you can take anywhere. Users get a free terabyte of space so you can share all of your images in full resolution.
The new Flickr photostream shows off your photos in a seamless layout.
Foursquare Adds Super-Specific Searches: With the latest “update for iOS and Android, Foursquare helps you find exactly what you want, whatever that may be.”
"When you filter by price, 'haven't checked in,' 'friends have checked in' or 'open now,' you can be as choosy as you want to be."
What do you think? Please share your comments below.
