Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week?
Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.” For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads.
Twitter Gets Two-Factor Login Verification: “When you sign into twitter.com, there's a second check to make sure it's really you. You'll be asked to register a verified phone number and a confirmed email address.”
Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:
- Do you use Facebook contests, ads or both?
- Is your website social?
- What blog post are you proud to have published this week?
- At what social network do you spend the most time?
Twitter Launches TV Ad Targeting: Twitter Amplify: Twitter Amplify is a partnership program “to extend the instant two-screen viewing experience from sports into other broadcast categories through partnerships” with other television companies.
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LinkedIn Introduces New Navigation Bar: “As you explore the new navigation bar, you will notice a few visually striking differences, including a simplified menu of tabs to help you quickly and easily locate the features and content that are of most value to you.”
Pinterest Makes Pins More Useful: Pinterest has “worked with some popular websites to show more information on some pins,” product pins, recipe pins and movie pins.
Flickr Gets Biggr, Spectaculr, Wherevr: Flickr's latest redesign makes it more spectacular, much bigger and one you can take anywhere. Users get a free terabyte of space so you can share all of your images in full resolution.
Foursquare Adds Super-Specific Searches: With the latest “update for iOS and Android, Foursquare helps you find exactly what you want, whatever that may be.”
What do you think? Please share your comments below.
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