by 
Are you looking for easy ways to monitor social mentions of your brand, product or name?
You can easily listen to what people are saying online on any topic you want to track.
In this article, I'll discuss two real-time social analytics tools and how they can enhance your monitoring.
Get Real-Time Insight
Topsy is a search engine that gives real-time insight into online conversations.
It uses proprietary data-indexing technology to provide you with not only the most recent search results, but also the most relevant results based on the calculated social influence of the conversation.
One of the great features of using Topsy to search Twitter is that the URLs are automatically expanded when the search results are indexed.
What this means is that you can see which tweets are linking back to your website that you might not otherwise see.
You'll also be able to view tweets about you that don't tag your @handle.
Some of the topics that you'll want to search for on Topsy are:
- Your name
- Your company/brand name
- Your product name(s)
- Your competition
- Your industry
- Your website URL(s) (leave off the “www”)
- Your email address
- Your employees' names
Use Topsy not only to get a pulse on what people are saying about you online, but also to show you trending topics that would be good to add to your Netvibes dashboard.
Monitor Your Social Media in One Dashboard
Netvibes is a free PR-newswire service on steroids. It will become your go-to dashboard for everything that's being said about you (and anything else you want to monitor) online.
You can choose from hundreds of pre-installed search widgets, which include connecting to your own Facebook and Twitter feeds.
Once you're signed in, you'll see your first dashboard. Simply enter a search topic (such as the ones listed above for Topsy) and search.
Your dashboard will populate with search results organized by source, such as Google Alerts, Google Blogs, Yahoo! News, Bing and others.
Go Deeper Than an Article Can Take You
Join thousands of small-business marketers at Social Media Marketing World — three days of AI, social media, and marketing strategy taught by world-class experts. April 1–3, 2027 in Anaheim.
Every session is pitch-free and built around tactics you can use yourself, no big team required. Your All-Access ticket includes an extra day of workshops, full access to AI Business World, and recordings of everything.
GET MY ALL-ACCESS TICKET — SAVE $800
Tired of Guessing Which AI Moves Matter?
New AI tools and strategies launch every week — and figuring out which ones matter takes hours you don't have.The AI Business Society filters the noise for you, with expert-led training you can put to work the same day — plus a community of marketers sharing what's actually working.
I'M READY FOR REAL AI RESULTSYou can add more news outlets by adding widgets to your dashboard.
You can also use Netvibes to monitor RSS feeds from sites/blogs that you want to remember to stay current with.
Just click the Add a feed button, and enter the feed URL.
The easiest way to organize your Netvibes account is to separate each search topic into its own dashboard. Each dashboard will appear as a tab across the top of your screen.
Be sure to set up a tab for each of your website URLs as well, so you'll know when someone is linking back to you. This information will also appear in your Google Analytics account, but it's nice to have all of this data available to you in one central location.
Any time a new article or conversation on your search term occurs, you'll see an alert in red at the top of that dashboard. Netvibes operates in real time, so each time you log in you'll see the latest results.
The great thing is that once you create your Netvibes account and enter all of the searches that you want to monitor, your social media listening station setup is complete. All you need to do then is remember to log in and check it frequently.
Check in regularly to make sure you're not missing any opportunities to connect, reach out to solve a customer service issue or respond to a favorable mention. Being responsive gives people incentive to click over to your site.
With free pro-level services like Netvibes to help you keep tabs on online conversations, there is no longer any reason you can't know almost instantly when you've been mentioned online.
It's time to take action. Your next steps are to set up your account, and then add weekly or biweekly reminders to check into Netvibes in your calendar or schedule.
Conclusion
Most people are not taking the time to regularly monitor online conversations about themselves and their company. Using these tools gives you an excellent opportunity to stand out among your peers.
So, what do you think? Are you already monitoring online conversations about yourself and your business? Do you have a story of how responding to an online mention of you led to an opportunity or revenue? Share your thoughts and experiences in the comments section below!
Where Do You Actually Stand With AI?
Most marketers use AI, but they don't know what's holding them back from real results.
Our 3-minute quiz pinpoints the one gap keeping you stuck — and gives you the exact next step to fix it.
GET MY RESULTS
