Here’s How to Get Your Boss to Say Yes to a Social Media Marketing World Virtual Ticket!

Do you love the idea of Social Media Marketing World, but don’t think your boss will feel the same way?

We’re here to help!

Convincing your boss is easier than you think. Just use these handy tools to make your case for the Virtual ticket… and crush it!

This page contains a few ideas, a call script, and an email template you can send to your boss (scroll down).

Start Here: Simple Ideas to Convince Your Boss

Idea #1: Play the “ideal outcome” game

Ask your boss, “What would be the ideal outcome for my marketing results in 2025?” Or, “If you imagine the end of 2025, what big marketing goals do you hope I will achieve?” If they say double sales, or increase leads, or something similar, then you’re in a great position.

Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you’re ready to present the Virtual ticket for Social Media Marketing World 2025 as the solution.

Idea #2: Flip the script

Think about this: If you purchase something that generates more value than the cost, it’s actually an investment NOT an expense.

With the Virtual ticket, you’ll get access to recordings of all of the sessions, keynotes, and workshops to watch when you want. That means you can binge them all at once, watch them when you need a refresher, or space them out over the next year. You can also live stream sessions and keynotes for the topics you just can't wait for.

So take the ticket price, divide it by 12 and ask: “Would you be willing to make a training investment in me for less than $XX per month?” For example, the retail price for the Virtual ticket is $997 (it might be less when you are reading this). That’s about $83 a month when split over a year (“Would you be willing to make a training investment in me for less than $90 per month?”).

If they say “yes,” then simply explain, “Great, we just need to pay upfront to get the best price.” (The earlier you register, the lower your price will be).

Talk to Your Boss

You know your boss the best. If she or he works better face-to-face, here are some talking points you can use:

• I'd like to invest in my professional development so I can get better at _____________ (fill in the blank with the topics you want to learn more about; Facebook ads, video marketing, analytics, …)
• This investment will help me help the company in the following ways: __________________ (ideas: generate more sales, cultivate a more loyal community, …)
• I want to learn from someone who's done this and has proven results.
• I want to learn what is working now, stay in the know, and use cutting-edge strategies.
• I don't want to guess what I should or shouldn't do. That will slow me down and could mean a lot of lost opportunities for the company.
• I want to fast-track my marketing success and focus on hitting my big goals in 2025.
• I believe Social Media Marketing World is a smart investment that can get me there.
• Will you invest in me and approve of me getting live stream access and all of the recordings from the event?
• With the Virtual ticket there are no travel expenses, which makes it much more economical.

A few important notes: Focus on the needs of the company and how this will help you address them. Don't focus on the details of the conference until you get a conceptual buy-in from your boss.

Send An Email to Your Boss

Quickly modify the email template below to fit your business, industry, or specific marketing needs.

NOTE: There are five areas in [ ] that you'll want to customize. ALSO, if we have a sale going on you may want to mention that in the email. Scroll down for current pricing…

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