• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 💡 Society
  • 🗓️ Our Events
    • Social Media Marketing World 2024
    • Marketing Events
    • Web3 Events
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Marketing Agency Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • 3 Ways Responsive Design Can Benefit Your Blog

    by Rachel Sprung / December 12, 2013

    social media how to Are more of your blog visitors coming from a mobile device instead of a desktop computer?

    Do you wonder how responsive design can increase customer satisfaction and improve your marketing?

    In this article I'll explore three ways incorporating responsive web design into your online strategy can benefit your business.

    What is Responsive Design?

    Responsive web design means that your blog or website will automatically appear properly formatted on any device: a desktop computer, a tablet or a mobile device.

    In What Users Want Most from Mobile Sites Today, Google reports that 61% of mobile visitors who click through to a non–mobile-friendly website will return to Google to find a site that's more easily readable from their device. It's become critical for companies to have a responsive design for their sites.

    Let's explore how responsive design can help your business:

    #1: Obtain Higher Conversion Rates With an Easy Mobile Experience

    In the same Google report I mentioned above, 78% of users want to find what they're looking for on a mobile site in just one or two clicks, and 64% of users only want to scroll up and down on a business' mobile site, not left and right.

    Why is this important for you, as a marketer who sells products online?

    If mobile users come to your website and see that they have to zoom in to find everything they need and constantly scroll from left to right and up and down to browse pages, they're most likely going back to Google to find another website that is mobile-friendly.

    However, if your website is easy to use, they'll be able to access the information they're looking for and make purchases quickly.

    For example, let's look at Godiva. This is their website as viewed from a desktop or laptop computer:

    godiva desktop
    The Godiva website as viewed from Chrome on a desktop computer.

    This is Godiva's website as viewed from a mobile device.

    godiva mobile
    The Godiva website as viewed from an iPhone.

    To buy some chocolate from Godiva, you have to zoom in, scroll to the left, click one of the options on the toolbar and click an item from the dropdown. And you're still nowhere nearer to buying chocolate!

    When you get to the next page, you have to do it all over again, because the website isn't responsive.

    Now let's take a look at Hershey's. Their responsive website allows potential customers to purchase products in a few simple clicks.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS
    hersheys desktop
    The Hershey website as viewed from Chrome on a desktop.
    hersheys desktop
    The Hershey website as viewed from an iPhone.

    When mobile users go to a website, they expect to be able to access links just as easily as if they were on their desktops.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Hershey's mobile website experience is comparable to that on a computer. And what does that mean? A much higher conversion rate.

    #2: Attract Customers as They're On The Go

    Not all websites are looking for a lot of online purchase conversions from their mobile site. Instead, they may rely on a ton of traffic from the site to drive brick-and-mortar location purchases.

    For example, take Hubway, a bike-sharing company. A lot of people walking around see bikes that say “Hubway” on the side and wonder what it's all about. They don't have their laptops with them when they're outside, but the chances are pretty good they've got a phone in their pocket.

    hubway desktop
    The Hubway website as viewed from Chrome on a desktop.
    hubway mobile
    The Hubway website as viewed from an iPhone.

    Unfortunately, Hubway's website isn't responsive, so a number of would-be customers are likely frustrated with the jumbled display and click out of the site before they even learn how or where to rent a bike.

    If you look up Citi Bike from a phone, the responsive site immediately shows you how to access pricing, how the program works and how to get more information with one click.

    citi bike desktop
    The Citi Bike website as viewed from Chrome on a desktop.
    citi bike mobile
    The Citi Bike website as viewed from an iPhone.

    On Citi Bike's mobile website, users can access links just as easily as if they were on their desktops.

    Responsive design lets you give your on-the-go visitors a better user experience and decreases the likelihood that they will leave your website in search of something easier to navigate.

    #3: Manage Multiple Displays With a Single Edit

    Imagine the number of hours it would take you to update different versions of your website for mobile, tablets and desktops. Whether you're publishing a blog post or updating a web page, you don't want to have to do the same task multiple times.

    With responsive design, you update your website with an edit once, and the changes automatically translate onto the mobile, tablet and desktop versions.

    Responsive design actually saves you valuable time that you can use for the many other responsibilities you have.

    How to Make Your Site Responsive

    Now that you understand the importance of responsive design for your marketing efforts, let's discuss ways that you can make your site responsive.

    First, you can always hire a developer or designer to make the changes in the code to make your website responsive. The complexity of your site will determine how long it will take, but it will be worth it to increase your conversion rate.

    Another option is to use a responsive theme, which you can find from all of the premium theme providers.

    Over to You

    Responsive design is beneficial for conversion rates and usability, and the amount of time it saves marketers and designers is astronomical. But its greatest strength is the difference it can make to a customer who's viewing your site from a mobile device.

    What do you think? What other benefits do you see in responsive design? Please leave your questions and comments in the box below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    About the authorRachel Sprung

    Rachel Sprung is a Product Marketing Associate at HubSpot. Her responsibilities include working on product launches and product adoption.
    Other posts by Rachel Sprung »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (37 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility