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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideasDISCOVER WHAT YOU'VE BEEN MISSING

    New Twitter Ad Features: This Week in Social Media

    by Cindy King / September 15, 2012

    social media researchWelcome to our weekly edition of what's hot in social media news.

    To help you stay up-to-date with social media, here are some of the news items that caught our attention.

    What's New This Week?

    Twitter Releases New Ad Features: Twitter adds two new enhancements that advertisers frequently request—follower growth reporting and manual Promoted Tweet selection.

    twitter ad tracking
    Small businesses using the self-service Twitter ads can now track Twitter audience growth.

    Scoop.it Integrates With SlideShare: The publishing-by-curation platform Scoop.it integrates with SlideShare. You can now easily curate SlideShare presentations relevant to your interests.

    Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

    • Tools to keep your computer clean and organized
    • Networking Club blog review of NYC Talking
    • Facebook guest expert Emeric Ernoult discusses Facebook metrics and ROI

    Tumblr Enhances Dashboard: Tumblr has added a few enhancements to their dashboard and also redesigned the way video works on Tumblr.

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    tumblr dashboard
    The Tumblr dashboard has a few new features.

    iPhone Users Get a New YouTube App: The official YouTube app for iPhone and iPod Touch brings users more videos and more ways to share them.

    youtube iphone app
    The iPhone app's new YouTube channel guide reveals the channels you've subscribed to on YouTube.

    Here are a few cool social media tools worth noting:

    Socialomate: a Twitter direct marketing assistant that allows you to run multiple-step campaigns with your followers.

    socialomate
    Check out Socialomate to get more from your Twitter marketing.

    My Social Promo: a tool for small businesses to tap into the social networks and drive new business via word-of-mouth sharing.

    Placed: a location analytics tool leveraging mobile devices to help you understand your customers better.

    Go Deeper Than an Article Can Take You

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    placed
    The insights garnered from Placed can be used to model customer behaviors, gain competitive insights, inform product development and optimize marketing strategy.

    Wavespot: a social WiFi service that allows merchants to give their customers free WiFi when they connect with businesses via Facebook or Twitter logins.

    And don’t miss this:

    Social Media Examiner presents Facebook Success Summit 2012 (online conference). Be sure to check it out before the 50%-off sale ends on Thursday, September 20.

    Facebook Success Summit 2012

    Join 20 Facebook experts at Social Media Examiner's big online conference! Go here to learn more.

    What do you think? Please share your comments below.

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    Tags: News

    About the authorCindy King

    Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking.
    Other posts by Cindy King Âť

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