• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    New Facebook Video Platform and Instagram IGTV Video App

    by Grace Duffy / June 23, 2018

    social media researchWelcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new video platform and Instagram's IGTV video app with Ian Anderson Gray, YouTube Creative Suite for Marketers, and other breaking social media marketing news of the week!

    Watch the Social Media Marketing Talk Show

    If you're new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, June 22, 2018. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.

    Facebook Announces New Community-Centered Video Platform, Management Tools, and Monetization Opportunities: Facebook launched several new features to make its video platform more community-centered and engaging. Facebook is making Live videos more interactive with polling for live and on-demand videos and gamification for live videos. It's also bringing videos from pages into the Watch tab and rolling out the “top fans” badge to more creators. (5:25)

    Facebook is making Live videos more interactive with polling for Live and on-demand videos and gamification for Live videos.

    Facebook is also testing a new video template for pages that “puts video and community front and center on a creator's Page, with special modules for things like videos and groups,” and rolled out the Facebook Creator App for Android globally. The iOS version of the app initially rolled out last November.

    Facebook is testing a new video template for Pages that puts video and community front and center on a creator’s Page, with special modules for things like videos and groups.

    Along with tools to help video creators grow their communities and manage their presence on Facebook, the company also shared three new monetization products. These include testing the new Brand Collabs Manager, which lets brands discover creators with whom they can potentially establish deals and partnerships, opening the Ad Breaks program to more creators in the U.S., and expanding the new Fan Subscription model to more creators.

    Facebook rolled out Brand Collabs Manager, which lets brands discover creators with whom they can potentially establish deals and partnerships

    Facebook is launching a limited program called Facebook for Creators Launchpad, another monetization program to support video creators it thinks fans will seek out on Facebook Watch. The program is focused on creators 1) with longer authentic content that brings people back, 2) who are focused on building a loyal community of fans, and 3) who meet Facebook's standards and guidelines for monetization.

    Instagram Debuts New Stand-Alone Video App, IGTV: Instagram announced IGTV, a new app designed for watching long-form, full-screen vertical videos from your favorite Instagram creators. The videos can be up to an hour long and can also be viewed from within the main Instagram app. IGTV will be rolling out globally over the next few weeks on Android and iOS. (23:35)

    It's a big day for Instagram. We're launching IGTV — a new app designed for watching and creating video on your phone. The experience is native to mobile, with full-screen vertical videos, and the videos can be longer, not just short clips. It's built on Instagram, so you're already connected with your friends and favorite Instagram stars from the start. We also announced today that Instagram has reached 1 billion people. There are few products this widely used — congrats Kevin, team, and the whole community who use Instagram every day to inspire, educate and entertain each other. I'm excited to see the new ways all of you will use IGTV.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    Posted by Mark Zuckerberg on Wednesday, June 20, 2018

    YouTube Launches New Creative Suite for Marketers: YouTube rolled out a collection of resources to help advertisers tell great stories on YouTube, test creative variations, and measure creative impact. The Creative Suite will focus on delivering insights for brands with the new Video Experiment and Video Creative Analytics tools and storytelling with YouTube Director Mix and Video Ad Sequencing. YouTube is currently working with select brands and agencies to test these new tools and will gradually roll them out soon. (41:05)

    Facebook Pilots Subscription Groups: Facebook is testing a new paid subscription program that gives admins the ability to create and manage separate, subscriber-only groups and charge members a monthly fee for accessing the exclusive content. Members will be able to sign up and manage subscriptions through the Facebook app for iOS and Android. Facebook states that subscription groups are part of their “overall approach to helping creators and leaders to financially support the work they do to engage their fans and communities.” Facebook is currently testing subscription groups with a small number of group admins.

    Facebook is testing a new paid subscription program that would offer admins built-in management tools and allow them to create and charge group members for exclusive content. Facebook

    Facebook Offers Autoplay Video Ads in Messenger: Facebook will slowly begin to roll out autoplay video ads inside Messenger this week. The company began selling static ads within Messenger a year and a half ago and is now looking to expand its portfolio to include video ads. Facebook states that these video ads will roll out “gradually and thoughtfully” and Messenger users “will remain in control of their experience.

    Facebook found a new place to sell video ads: Inside Messenger, where some users will start to see autoplay video ads appear in their inbox right next to messages from friends and family.https://t.co/GUu98DeNyc

    — Recode (@Recode) June 19, 2018

    Google Released Dedicated App for Podcasts: Google released Google Podcasts app for Android devices. This new dedicated app for podcasts includes access to a vast library of podcasts (over 2 million) and will sync across virtually everything Google, including Assistant, Home speakers, and search. Engadget reports that Google is planning to release “multiple AI-driven features in the months ahead” such as automatic transcription that adds closed captioning to podcasts, the ability to see what's coming next in the episode you're listening to, and proactive suggestions for material related to an episode in case you want to dive deeper into the subject.

    Google launches dedicated podcast app for Android https://t.co/F1z7upM9Ho

    — Engadget (@engadget) June 19, 2018

    Snapchat Adds Weather and World Effects to Snap Maps: Snapchat is adding two new features to Snap Map: Weather and World Effects. With the new Weather Effects, users can include animations on Snap Maps based on the weather wherever your friends are. This can include animated raindrops, sunshine, or snow depending on their location. Similarly, World Effects adds “culturally significant” animations to mark nearby events like confetti on your birthday or other holiday-themed effects.

    Snapchat's Snap Map will soon know even more about what you're doing https://t.co/eYTMGm0KsO

    — Mashable (@mashable) June 20, 2018

    Snapchat Launches First Docu-Series: Snapchat is expanding its original programming to include its first-ever docu-series starring teen YouTube personality Summer Mckeen. The “soft-scripted” show is currently in production and is expected to premiere in September. Variety reports that “Snap wants to build a slate of character-driven serialized narratives focused on the stories of ‘compelling people around the world as they go through dramatic life moments, incredible journeys, and challenging relationships'” and the docu-series format has a huge appeal among Snapchat's most active cohort, 18- to 24-year-olds.

    The series follows the life of 19-year-old vlogger Summer Mckeen living on her own for the first time in Laguna Beach next door to her boyfriend, Dylan Jordan https://t.co/wnUNGp7piE

    — Variety (@Variety) June 20, 2018

    Want to catch our next show live? Click here to subscribe or add our show to your calendar.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: News, Social Media Marketing Talk Show

    About the authorGrace Duffy

    Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
    Other posts by Grace Duffy »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS