by Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest, Amanda Robinson.
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Watch the replay of this week's show below.
About Our Special Guest
- Learn more about Facebook ads, chatbots, and analytics from Amanda Robinson on her site, The Digital Gal.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 5:10 Facebook and Instagram Test New Shopping Features
- 10:41 Facebook Adds More Ways for Public Figures to Engage With Fans and Monetization Options for Creators
- 22:25 Facebook Dating Is Here
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Facebook and Instagram Test New Shopping Features: Facebook and Instagram are both testing products to improve the eCommerce experience on their respective platforms. Over the next few months, Instagram will be testing the ability for businesses to run organic shopping posts as ads within Ads Manager.
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GET THE DETAILSIn addition, a small subset of Facebook advertisers will begin testing an experience in the coming weeks that ties native checkout together with Facebook's ad system. This in-app checkout experience enables dynamic ads with checkout in the news feed, giving people the chance to complete their purchases without being rerouted to other websites.
Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram by @AmyGesenhues https://t.co/taZ6sZgEKw
— Marketing Land (@Marketingland) September 9, 2019
Facebook Adds More Ways for Public Figures to Engage With Fans and Monetization Options for Creators: Facebook is testing a number of new Stories features to help public figures and celebrities connect with their audiences and fans. These include a new Collaborative Stories function that allows multiple public figure accounts to contribute to the same Facebook story during an event, Fan Reply stickers for Stories, and more.
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Facebook gives creators new ways to build audiences via Stories, more monetization features by @AmyGesenhues https://t.co/PCyQtAEUrr
— Marketing Land (@Marketingland) September 11, 2019
Facebook is also rolling out new tools and monetization features for creators. Public figures can now add swipe-up links to their Facebook stories. This feature will give them the ability to share direct links to merch and other products they're trying to sell to their followers.
Facebook Dating Is Here: Facebook launched Facebook Dating in the U.S. and 19 other countries on September 5, launching in more countries soon.
One of my favorite things about building Facebook is I can walk through almost any city in the world and people will…
Posted by Mark Zuckerberg on Thursday, September 5, 2019
The goal of this new product is to help people come together and find love around shared interests, groups, and events. Facebook assures users that it has worked with privacy and security experts from the beginning to make Facebook Dating safe and give users control over their experience.
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