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  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking

    by Grace Duffy / June 8, 2019

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special guest on this week's show is AJ Wilcox.

    Tune In to the Social Media Marketing Talk Show

    Watch this week's show:

    You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    Join us live, next week! Click here to RSVP.

    About Our Special Guests

    • AJ Wilcox is one of the world's top LinkedIn Ads experts and the founder of B2Linked, an agency that specializes in LinkedIn Ads.

    Use the timestamps below to fast-forward to our top stories in the replay above.

    • 2:36 LinkedIn Brings More Transparency to LinkedIn Native Ads
    • 11:30 LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting and Announces Integration with Moat Analytics to Measure Video Performance
    • 20:20 LinkedIn Features LinkedIn Ad Review Series on LinkedIn Marketing Blog
    • 26:18 Mozilla Firefox Blocks Publisher and Advertiser Tracking
    • 32:16 Pinterest Developing Story Pins with Small Group of Business Accounts

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    LinkedIn Brings More Transparency to LinkedIn Native Ads: LinkedIn is rolling out a new Ads tab on all LinkedIn Pages globally over the next few weeks. In this tab, members will be able to view all the Sponsored Content advertisers have run on LinkedIn in the past six months.

    LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting: LinkedIn announced its pending acquisition of data analytics platform, Drawbridge. LinkedIn will use Drawbridge's advanced personalization AI to further refine its ad targeting capacity. As mentioned on the show, LinkedIn formed a data partnership with Adobe that was also meant to boost its targeting tools earlier this year.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    LinkedIn Announces Integration With Moat Analytics to Measure Video Performance: Looking to validate the impact of LinkedIn video ads, LinkedIn announced an integration with Moat Analytics. Moat Analytics is a third-party analytics and measurement platform “that enables advertisers to consistently measure viewability metrics of their ads across multiple platforms.”

    LinkedIn Features LinkedIn Ad Review Series on LinkedIn Marketing Blog: Every month, LinkedIn will highlight a top-performing piece of LinkedIn Sponsored Content in a new, regular feature on the LinkedIn Marketing Blog, LinkedIn Ad Review. In the Review, LinkedIn will analyze why the Sponsored Content’s headline, visual, and copy work together to get across the brand’s message.

    Every month in the LinkedIn Ad Review will shine a spotlight on a top-performing piece of LinkedIn Sponsored Content.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    Mozilla Firefox Blocks Publisher and Advertiser Tracking: Mozilla's Firefox browser now blocks third-party tracking from advertisers, publishers, and analytics companies by default as part of its Enhanced Tracking Protection. This update protects user data and privacy by effectively blocking advertisers' ability to track their habits and usage across the web.

    Protecting your privacy is hard work and you shouldn’t be the one who has to do it.

    https://t.co/E6fAhzaM8H

    — Firefox 🔥 (@firefox) June 4, 2019

    Mozilla states that newly installed versions of Firefox will block trackers by default, and will automatically enable blocking to those who already have the browser installed in the coming months. Firefox users can disable the feature and opt for different levels of blocking in their privacy preferences.

    Pinterest Developing Story Pins: Pinterest is currently testing on a Story Pin feature with a small group of Pinterest business accounts. Pinterest's new Story Pins give businesses and brands “more ways to share ideas with up to 20 pages of images, text, and multiple links.” You can preview an example of Pinterest's new Story Pin from the Austin Food Blogger account.

    Pinterest is currently testing on a Story Pin feature with a small group of Pinterest business accounts.

    Other News Mentioned

    • Facebook Improves Video Creation Kit
    • Facebook Updates Algorithm to with New Pages and Groups Ranking Factors
    • Facebook Introduces Bitmoji-Like Avatars

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    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

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    Tags: News, Social Media Marketing Talk Show

    About the authorGrace Duffy

    Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
    Other posts by Grace Duffy »

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