LinkedIn Member Blocking: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Announces Member Blocking: This new LinkedIn member blocking feature will be rolled out to all LinkedIn members.
Use the drop-down menu to block or report a LinkedIn member.
LinkedIn Redesigns Who’s Viewed Your Profile: “Packed with new visual analytics and actionable insights designed to give you more ways to manage your professional identity and increase your visibility across LinkedIn.”
You will now have “access to more data-driven insights such as the industry your viewers work in, the keyword searches that led to your profile, how they found you and new insights including what regions they live in, what profession they are in and what company they work for.”
Facebook Shows Stories Around Topics You Like: “Now, when a page tags another page, (Facebook) may show the post to some of the people who like or follow the tagged page.”
“For example, this post by the Bleacher Report might be shown in the news feed to people who follow or like Dwight Howard, in addition to people who follow or like the Bleacher Report.”
Twitter Introduces Promoted Accounts in Search: “With this launch, relevant promoted accounts can be presented to users in search results along with recommendations of people to follow.”
Twitter will “automatically select relevant search queries for presenting promoted accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.”
YouTube Reveals New Look: “You’ll see some changes to make it easier to find what you want to watch on YouTube and collect playlists to watch again and again.”
“YouTube now has a center-aligned look, fitting neatly on any screen size, and feeling similar to the mobile apps you’re spending almost half of your YouTube time with.”
Facebook Introduces New Campaign Structure: On March 4, Facebook is “rolling out a new campaign structure that will make it easier for advertisers of every size to organize, optimize and measure their ads.”
“The new campaign structure will be reflected worldwide across all ad interfaces, including the Ads Create Tool, Ads Manager and Power Editor, as well as third-party ad interfaces built by preferred marketing developers.”
Facebook Improves Core Audience Targeting Options: The targeting features built into their ad-buying interface will start to roll out, “allowing advertisers around the world to reach precise audiences based on four main targeting types: location, demographic, interests and behaviors.”
“Facebook’s targeting features are becoming simpler and even more powerful.”
Facebook Makes Changes to @Facebook.com Email Addresses: “Soon any email messages that are sent to your @facebook.com email address will no longer go to your Facebook messages. Instead, these emails will be forwarded to the primary email on your Facebook account.”
Here’s an interesting infographic worth noting:
The Year of the Social Small Business from LinkedIn:
“94% of survey respondents who use social media said they use it for marketing, and 3 in 5 say social solves for the core business challenge of attracting new customers.”
Other Mentions
Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner’s mega-conference in beautiful San Diego, California.
Check out this overview of the conference or click here for more details.
What do you think? Please share your comments below.
