Klout Morphs Into Content Platform: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Klout Adds Content Aggregation: The “new content platform helps Klout users be better content creators. (It) also allows you to schedule your posts so they can be delivered when people are actually listening.” Klout has reportedly been sold to Lithium Technologies.

“The Create tab helps you find great articles and posts worth sharing with your audience.”

Facebook Adds Gender Diversity: Facebook now offers “a new custom gender option to help you better express your own identity on Facebook.” This new Facebook gender option offers “an extensive list of gender identities that many people use to describe themselves.”

Facebook has also “added the ability for people to control the audience with whom they want to share their custom gender.”

Yelp Introduces New Interface: The “new design emphasizes the unique local content (Yelp’s) community has contributed and makes finding key business information even easier for consumers.”

The new design puts photos front and center.

Path Announces Path for iOS7: “Focused on simplicity and usability—from an entirely new coat of paint, to adjusting your settings, to browsing the shop, to iOS 7 swipe gestures—(Path has) made it simpler and easier to do the things you do every day with (this app).”

Path has “also included iOS 7 swipe functionality, which will allow you to quickly swipe from any messaging thread back home.”

Haiku Deck Launches iPhone App: “You can download any or all of the Haiku Decks you’ve created for fast, fluid viewing and impromptu pitching, even if you’re on a plane, in a taxi or at a conference with sluggish Wifi.”

You can “use your iPhone as a remote.”

Here are a few cool social media tools worth checking out:

Snippit: An app that allows you to “create precise, short clips from any song in your music library. Attach to a photo. Share with friends.”

“Search for snips by music genres, trends and hashtags. Users can also search and discover iTunes music through the app to download full-length songs.”

Chaatz: This new app “provides the widest range of messaging consolidation, identity management and privacy available in a social messaging app today.”

“Chaatz is the first messaging app that allows you to create and manage multiple profiles and personas or aliases for work, family, personal and other conversations and purposes.”

EasilyDo: A free app that makes sure you never miss anything important.

Get more organized with EasilyDo.

Other Mentions

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner’s mega-conference in beautiful San Diego, California.

Check out this overview of the conference or click here for more details.

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