by Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat’s new native checkout feature with special guest, Kate Talbot.
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About Our Special Guest
Kate Talbot is a marketing consultant, speaker, and has led social media at Virgin America and Kiva. She is the author of the best-selling Snapchat book, Oh Snap! You Can Use Snapchat for Business.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 5:45 Branded Content Ads on Instagram
- 13:58 Snapchat multi-snaps and event planning
- 17:15 Bitmojo sticker replies on Snapchat
- 18:40 Snapchat native checkout
- 24:15 New Facebook Watch stats
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Instagram Introduces Branded Content Ads from Influencer Posts: Instagram rolled out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers with which they have relationships. Branded content ads for feed will be available to all advertisers in the coming weeks and for Stories over the coming months.
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Snapchat Tests New Features, Interactive Stickers, and Replies: Snapchat is reportedly testing three new features. These possible updates include “multi-Snaps” in the composer, which enables users to create and post a string of Snaps all together, a new Group Chat sticker, and a collection of Bitmoji sticker replies for Snaps.
Snapchat is testing Multi Snaps. $SNAP pic.twitter.com/MX55uJSGEu
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Snapchat also appears to be integrating an event planning functionality into its platform. Like Facebook Events, this new Snapchat feature would enable users to create an event; add details like name, location, and time; and facilitate a group chat for invitees.
Snapchat is building Event Invites
Swipe up on a invite to join a group chat for the event pic.twitter.com/8yad1Ji6EI
— Jane Manchun Wong (@wongmjane) June 7, 2019
Snapchat Brings Native Checkout to Select Influencers: Snapchat introduces a native shop and checkout feature. While the native checkout feature will be available to U.S. users, shops (powered by Shopify) are currently limited to only five official accounts.
The accounts with access to the in-app shop feature, accessible on an account’s page, include Kylie Jenner of Kylie Cosmetics, Kim Kardashian of KKW Beauty, Shay Mitchell’s Béis, Spencer Pratt’s Pratt Daddy Crystals, and Bhad Bhabie of BHADgoods. Snap Inc. confirms plans to release the tool to more accounts in the coming weeks.
On Snapchat, influencers will get to launch their own shops on the platform before brands https://t.co/ehxD4wI74l
— Digiday (@Digiday) June 6, 2019
The native checkout feature is limited to Snapchat users in the U.S. Due to privacy and data requirements, international users are directed to a mobile website.
Facebook Reports New Stats Around Facebook Watch: Facebook reports that Facebook Watch, which debuted globally less than a year ago, now boasts more than 720 million users monthly and 140 million daily users spend at least one minute on Watch. On average, daily visitors are spending on average 26 minutes on Watch videos. Brands using ad breaks to monetize these videos tripled in the last year.
Facebook is looking to entice both advertisers and viewers with new capabilities around social viewing and more original programming. It is also looking to forge more global partnerships with entertainment and sports programming to deliver a wide range of content and collaborations between creators and digital publishers on Watch.
Other News Mentioned
- LinkedIn Rolled Out the Ability to Tag Members in Photos, Videos in Messages, and More
- Instagram Releases Music Stickers with Lyrics
- Facebook Shares Tips for Reaching Audiences and Creating Mobile-First Ads
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