Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
New Amazon Pages for Brands Get a Social Media Dashboard: The new Amazon Pages are “customized landing pages for presenting your brand’s products at Amazon.com—customized by you, using simple yet professional templates.” The new Amazon Posts let you publish content to your Amazon Page and to Facebook simultaneously. And Amazon Analytics tells you about your audience, their shopping behavior and the performance of your Amazon Page and Amazon Posts.
Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:
- Do you even need a website anymore?
- Want to be on the Social Media Marketing podcast?
- How can I improve the visibility of my Facebook Page?
Twitter Updates its Search Feature: When you search on Twitter, “you’ll see better search results that highlight the photos, videos and news shared on Twitter, all wrapped up in more social context tailored for you.”
Twitter Adds a Share Button: Twitter now has “the ability to email a tweet directly from twitter.com—a feature that will be rolling out to everyone over the coming weeks. You can email a tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the Details view of any tweet.”
Facebook Mobile Apps Get a Share Button: “You can now use the Share button on News Feed stories from your phone whether you’re using the Facebook for Android app, the Facebook for iPhone and iPad app, or the Facebook mobile website.”
Facebook Announces More Partners and People for Facebook Gifts: Facebook Gifts, launched in September, now includes “hundreds of gifts from new retail partners and will be available to more people on Facebook.”
Google+ Allows Deep Linking From Mobile Apps: This news is for mobile app developers. “Now when a user shares a favorite song or news story from your app to Google+, their stream post can include a deep link to that piece of content.”
Here’s news to follow:
Facebook to Launch ROI Tracking Tool for Ads: This new feature is still in beta and will allow advertisers to “track the actions of Facebook users post-click.”
Facebook Users Observe a Decrease in Page Reach: Recent conversations online say there’s a decline in Facebook Page reach.
Here’s an interesting tool worth noting:
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