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    How Wells Fargo Tracks Twitter Interactions

    by Michael Stelzner / July 29, 2011

    social media expert interviewIn this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.

    Kimarie shares how Wells Fargo uses Twitter to improve customer support. You'll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.

    Be sure to check out the takeaways below after you watch the video.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Here are some of the things you'll learn in this video:

    • How to add value on Twitter
    • How to manage different channels on Twitter
    • What day-to-day activities create the basis for a strong presence
    • How to listen to customers
    • How to handle customers who are having a less-than-desirable experience
    • How to look for feedback from customers and get it back to the store in question
    • How to manage corporate Twitter accounts
    • How mobile impacts the social interactions with your customers

    Connect with Kimarie on Twitter @Kimariematthews and also @Ask_WellsFargo.

    Do you use Twitter for your business? What tips do you have to share to get the most out of your Twitter strategy? Please leave them below.

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    CLICK HERE TO GET FREE ACCESS

    Tags: Twitter

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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