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Kimarie shares how Wells Fargo uses Twitter to improve customer support. You’ll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.
Be sure to check out the takeaways below after you watch the video.
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CLICK TO LEARN MORE: ANALYTICS TRAININGHere are some of the things you’ll learn in this video:
- How to add value on Twitter
- How to manage different channels on Twitter
- What day-to-day activities create the basis for a strong presence
- How to listen to customers
- How to handle customers who are having a less-than-desirable experience
- How to look for feedback from customers and get it back to the store in question
- How to manage corporate Twitter accounts
- How mobile impacts the social interactions with your customers
Connect with Kimarie on Twitter @Kimariematthews and also @Ask_WellsFargo.
Do you use Twitter for your business? What tips do you have to share to get the most out of your Twitter strategy? Please leave them below.
