How to Use Twitter Moments for Business : Social Media Examiner

By Ana Gotter
November 14, 2016

5K Shares

Have you heard of Twitter Moments?

Wondering how Twitter Moments can help you promote your business?

Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail.

In this article, you’ll discover how to create and use Twitter Moments for your business.

How to Use Twitter Moments for Business by Ana Gotter on Social Media Examiner.

What Are Twitter Moments?

Twitter Moments is advertised as “the very best of what’s happening on Twitter,” and it was recently released for everyone to use. It’s a content curation tool that allows you to gather and share a collection of tweets about a specific topic.

The result is a slideshow of curated content that tells a story in a dynamic way.

Use Twitter Moments to tell stories in new and interesting ways.

If you go to the Moments tab, you’ll find select Twitter moments, which are sorted by topics of interest. The most recent and relevant moments are displayed first.

Moments can be organized into different categories, making it easier for users to find content that interests them.

If you go to the Moments tab on your account page, you’ll be able to see any moments you’ve created.

You’ll find your Twitter moments on the Moments tab of your profile.

Create Your Own Twitter Moments

To create a Twitter moment, click your profile photo in the top-right corner and select Moments from the drop-down menu.

To access Twitter Moments, click your profile photo and select Moments from the drop-down menu.

Then click Create New Moment on the right.

Click Create New Moments on the Moments tab of your profile.

Next, choose a title for your moment and add a description that will help grab users’ attention and generate engagement and conversation.

The title of your moment will be public and visible, so make sure it’s compelling enough to interest users.

Once you’ve decided what moment you want to create, scroll down to the Add Tweets to Your Moment section. You can use your own tweets, tweets you’ve recently liked, or do a search of all public tweets.

When you find a tweet you want to add to your moment, click the grey check mark to the right of the tweet. You must add tweets manually to your moment; this doesn’t happen automatically like a feed.

To add tweets to your moment, select the grey checkmarks next to the individual tweets.

To add tweets to your moment, select the grey checkmark next to the individual tweets.

Next, add a cover image to the moment. This image is important, because it will help draw users’ attention and get them to click to see more. You can upload an image, or use an image from a tweet you’ve already added to your moment.

You can upload an own image from your computer or choose an image from the moments you've already selected.

You can upload an image from your computer or choose an image from the moments you’ve already selected.

If you want to further customize your moment, click …More in the top-left corner to access these options:

Set a mobile theme color.
Decide whether to share your location with the moment.
Share the moment privately.
Mark moments that have sensitive material.
Delete or unpublish moments (this can come in handy later).

You can adjust various Twitter moment settings, such as the mobile theme color or mark it as having sensitive material.

When you’re ready to publish the moment, click Publish in the top-right corner.

Click Publish to publish your Twitter moment.

After you’ve published your moment, you can compose a tweet to promote it and share it on your feed.

Once you publish your moment, you’ll be prompted to create a tweet to promote it.

Moments are easily identified by a lightning bolt icon on your tweets. You can edit, unpublish, or delete a moment at any time, but it must be the actual moment, not the tweet promoting it.

Moments are easy to spot thanks to the distinctive lightning bolt symbol attached to them.

3 Ways to Use Twitter Moments in Your Marketing

Twitter moments are best used to highlight a specific topic of your choice, and can be used to increase engagement and spark conversation. While only a few businesses are using Twitter Moments so far, there are some good examples that you can adapt for your own marketing efforts.

Feature Influencer Tweets

Partnering with influencers and celebrities can help you generate a flood of immediate traffic and skyrocket visibility on your campaigns. If an industry expert or other major influencer has interacted with your business, make sure you feature it in a moment.

When actress Octavia Spencer tweeted about her upcoming movie Gifted, it was featured as the first tweet in the moment about the movie’s new trailer. It also included tweets that tagged stars in the movie like Chris Evans and Jenny Slate.

Featuring influencers in your moments can help you gain more momentum and visibility.

While most small and medium size businesses don’t typically have celebrities endorsing their products, featuring tweets from industry experts is still a huge deal. Place the tweet from the influencer at the beginning of the moment to ensure that it’s seen immediately.

Promote Events

Twitter moments are a great way to promote an event, whether it’s upcoming, happening live, or has already passed.

Derby Central’s Twitter moment promotes their upcoming tournament event. It features their own tweets to give users all of the pertinent information they need to know for the tournament, including previews, predictions, and upcoming matchups.

Twitter Moments is a great way to promote your events, getting users hyped about what’s coming and giving them all the information they need in one place.

Featuring some of your own tweets in a moment allows you to distribute important information of value to those who may participate in the upcoming event. Using a mix of your informative messages along with tweets from other users can be a strong promotional tool for any event you’re a part of.

You can also share Twitter moments during a live event. IBM Travel created a Twitter moment during the 2016 Aviation Festival, which focuses on customer service management for airlines and airports.

Share Twitter moments during a live event.

Repurpose Video

Video has made a huge impact on social media, and incorporating video tweets in your moment can be an effective way to tell a story. Using a video as your cover photo can also get your moment a ton of traction.

This moment from the NBA’s Twitter account showcases a big play from an NBA basketball game. It includes videos of the same play shot from different angles, keeping users scrolling through the entire moment and maximizing interest and engagement. The videos are dynamic, and you can feel the excitement from the game and the audience watching it from the arena.

Using video in your Twitter moment can help boost engagement and improve results.

As an added bonus, the NBA’s moment was timely, meaning it was highly interesting to users and there was a ton of content to choose from to add to the feed. This only strengthens the campaign and improves success.

Conclusion

Twitter moments are a great way to generate conversation. Because you’re able to choose which tweets you want to include in moments, you can decide which interactions you want to highlight. Telling stories this way can positively impact your business and help you reach people you haven’t connected with before.

What do you think? Have you used Twitter moments? How will you use them to promote your business? Share your thoughts, knowledge, and experience in the comments below!