Do you have multiple people in your company who discover content?
With the right process, a team can become a content-curation powerhouse.
In this article, you'll discover how to set up a collaborative workflow for content curation.
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#1: Establish Team Structure
Collaboration starts with structure. It's vital to establish clear roles and communicate exactly who's responsible for what. Two roles are needed: a coordinator and a group of contributors.
The coordinator's job is to identify major topics that your target audience cares about, and to make a master list of how all of these topics can be grouped together.
- Social media marketing
- Online marketing
- Email marketing
- Landing pages
- Conversion rate optimization
- Product development
- Pricing strategies
- Industry news
- Fun stuff
Next, match these topics to the contributors in your company so that they collect and submit content they naturally run into.
Contributors help you generate a diverse flow of all things sharable. As you assemble contributors, remember to look beyond your social media or marketing team. Accessing more cross-discipline sources means you'll have more content to choose from.
What matters is quantity, creating what Andy Crestodina calls a “content cannon.” Ask specific people for specific amounts of content on designated topics within set timeframes.