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  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    How to Humanize Your Company and Get People to Share Your Story

    by Michael Stelzner / April 25, 2011

    social media expert interviewIn this video I interview Rohit Bhargava, senior vice president of digital strategy and marketing at Ogilvy and the author of the book Personality Not Included.

    Rohit talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.

    Be sure to check out the takeaways below after you watch the video.

    Personality matters because people matter. Here are some of the things you'll learn in this video about how to humanize your company:

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    • What you can do get personality back
    • Where to focus your attention to humanize your company
    • How to identify the employees who are your “accidental spokespeople”
    • How to cultivate these people to become a voice for your company
    • Why Innocent Drinks has a great personality
    • How to find the right backstory model for your company
    • How to humanize your brand

    Find out more about Ogilvy on their 360° Digital Influence blog. Connect with Rohit on his Influential Marketing blog and download a chapter of Rohit's book at Personality Not Included.

    How do you humanize your company? What tips do you have to share? Please share them in the comment section below.

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    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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