How to Humanize Your Company and Get People to Share Your Story

In this video I interview Rohit Bhargava, senior vice president of digital strategy and marketing at Ogilvy and the author of the book Personality Not Included.

Rohit talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.

Be sure to check out the takeaways below after you watch the video.

[vimeo clip_id="21465084" width="480" height="271"]

Personality matters because people matter. Here are some of the things you'll learn in this video about how to humanize your company:

AI Is No Longer Optional for Marketers—Ready to Master It?

Join over a thousand forward-thinking marketers at AI Business World—a conference-in-a-conference at Social Media Marketing World.

Get two days of practical AI training where you'll discover:

✅ Which tools to use for your tasks—from content creation to data analysis

✅ Systems that 3x your output—leaving time for strategy and creativity

✅ Proven strategies you can deploy right away—no guesswork, no wasted budget

Become the indispensable AI expert your company needs.

GET YOUR TICKETS—SAVE $300

• What you can do get personality back
• Where to focus your attention to humanize your company
• How to identify the employees who are your “accidental spokespeople”
• How to cultivate these people to become a voice for your company
• Why Innocent Drinks has a great personality
• How to find the right backstory model for your company
• How to humanize your brand

Find out more about Ogilvy on their 360° Digital Influence blog. Connect with Rohit on his Influential Marketing blog and download a chapter of Rohit's book at Personality Not Included.

How do you humanize your company? What tips do you have to share? Please share them in the comment section below.

Want to Unlock AI Marketing Breakthroughs?

If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—from your friends at Social Media Examiner.

The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

I'M READY TO BECOME AN AI-POWERED MARKETER