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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    How Social Media Has Changed Customer Service

    by Michael Stelzner / February 17, 2012

    social media expert interviewIn this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.

    Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers on social media.

    You'll learn what you need to know to create a strong customer-service culture on social media.

    Attention Agency Owners, Brand Marketers, and Consultants

    Marketing Agency Show

    Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.

    Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.

    Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.

    CLICK HERE FOR THE DETAILS

    Be sure to check out the takeaways below after you watch the video.

    https://www.youtube.com/watch?v=gURNjxjBGEk

    Here are some of the things you'll learn in this video:

    • Why you need to be consistent on social media
    • The brands doing a great job on social media and why
    • How social media impacts customers
    • Why you need to listen four times as much as you talk
    • How to discover the issues your customers have
    • What you must avoid at all costs
    • Why you must look up your customers
    • How to determine which customers are influential
    • Why it's important to be relevant

    Connect with Peter on Twitter @petershankman and check out his website shankman.com.

    What do you think? How do you connect with your customers on social media? Do you look them up? What tips on customer service do you have to share?

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    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

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    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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