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In this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.
Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers on social media.
You'll learn what you need to know to create a strong customer-service culture on social media.
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
Be sure to check out the takeaways below after you watch the video.
https://www.youtube.com/watch?v=gURNjxjBGEk
Here are some of the things you'll learn in this video:
- Why you need to be consistent on social media
- The brands doing a great job on social media and why
- How social media impacts customers
- Why you need to listen four times as much as you talk
- How to discover the issues your customers have
- What you must avoid at all costs
- Why you must look up your customers
- How to determine which customers are influential
- Why it's important to be relevant
Connect with Peter on Twitter @petershankman and check out his website shankman.com.
What do you think? How do you connect with your customers on social media? Do you look them up? What tips on customer service do you have to share?
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
