In this video I interview Jason Falls, founder of the popular blog Social Media Explorer.
Jason talks about how the smartphone revolution is changing social media and the businesses most likely to benefit from these trends. He also shares some of the biggest mistakes businesses continue to make today.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
Attention Agency Owners, Brand Marketers, and Consultants

Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.
- How location-based services are changing the way businesses use social media
- What types of businesses get the most out of location-based services
- How the smartphone revolution impacts social media marketing
- Why computer-based services will become more mobile-friendly
- Why businesses need to approach social media marketing with clear, attainable goals
- How larger companies are more strategic in their social media marketing
- Why more mainstream businesses will embrace social media in the future
Connect with Jason on Twitter @JasonFalls. Check out Jason's blog and his latest project: Exploring Social Media.
How is mobile impacting your business ? What's your experience with location-based marketing? Please leave your comments below.
3 Days of World-Class Training—Zero Travel!

Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.
That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.