Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google+ Introduces Application Sign-In: “Whether you’re building an app for Android, iOS or the web, users can now sign in to your app with Google, and bring along their Google+ info for an upgraded experience. It’s simple, it’s secure and it prohibits social spam.” This is the Google+ equivalent of Facebook Connect and Twitter authorization for signing into third-party applications.
Facebook Shares Favorite Graph Searches: As more marketers use the new Graph Search feature, Facebook shares some of the favorite searches.
Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:
- What are your Facebook reach numbers?
- What can you do to make your website social?
- Share your best blog post this week!
Facebook Adds Free Calling to its iOS Application: In the stand-alone Messenger app’s recent update, “users in the U.S. and Canada can phone their friends directly from the right-hand sidebar within the application.”
Foursquare Introduces Explore: “When you search for something at foursquare.com/explore on your computer, you’ll notice a new Link icon at the top of the results list. Click this icon to snag a short link, or share via Twitter or Facebook.”
Instagram Hits 100 Million Users: Instagram hits this milestone almost two and a half years after its launch in October 2010.
Other news updates to follow:
Facebook Updates Custom Audiences Targeting Tool: The Custom Audiences tool released last September lets marketers reach current customers with relevant ads on Facebook. Now Facebook is “expanding Custom Audiences to allow businesses to work with select third parties Datalogix, Epsilon, Acxiom and BlueKai.”
Here are a couple of cool tools worth noting:
Who Tweeted Me: a free tool to “analyze a URL and show you its most influential retweeters, potential reach and timeline.”
Wanelo: A catalog of products where you can buy almost anything and everything is posted by members.
And don’t miss this:
Social Media Marketing World is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.
As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.
Watch this video to get a quick overview of Social Media Marketing World.
What do you think? Please share your comments below.