Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.”
Facebook Updates Search: Now it’s “easier to find the posts that have been shared with you.”
Facebook Brings Trending to Mobile: Now “making it easy for people to explore stories from different sources.”
Twitter Introduces Tailored Audiences From Mobile Apps: “A new way for advertisers to create targetable audience segments based on mobile app actions such as an install, purchase or sign-up.”
SlideShare Releases Analytics to all Users: As a SlideShare user, you can get “deeper insight into the effectiveness of your content through the release of SlideShare Analytics.”
Google Updates Hangouts App for Android: To “make it easier to express yourself, and have more fun along the way.”
YouTube Adds New Feature to Help When Choosing a Track: “You can search the YouTube Audio Library to determine how using a particular track in your video will affect it on YouTube; specifically if it will stay live on YouTube or if any restrictions apply.”
Tumblr Introduces New Explore Button: “It’s kind of like search, but for when you can’t think of anything.”
Google+ Supports a Number of Ways to Express Gender Identity: “Now, the gender field on your profile will contain four entries, ‘Male,’ ‘Female,’ ‘Decline to state’ and ‘Custom.'”
Facebook Revamps Slingshot: “A simpler, cleaner, more fun Slingshot.”
Foursquare Unveils the All-New Foursquare for Windows Desktop/Tablet: “It’s got an all-new look and feel to help lead you to places you’ll love.”
Here are some interesting studies to note:
The Top 14 Social Media Metrics Tracked by Marketers
A recent study from McKinsey & Company and Duke University’s Fuqua School of Business reveals 6 in 10 U.S. marketers track hits, visits and page views when evaluating the success of their social media campaigns. Other markers prefer web mentions, online reviews, consumer sentiment and brand affinity. This indicates a move away from evaluating social media’s value solely in terms of profit or revenue per customer and looking at it as contributing to other goals such as branding, engagement and customer service.
40% of Facebook Accounts That Represent Fortune 100 Brands Are Unauthorized
On average, about 40% of Facebook accounts claiming to represent Fortune 100 brands are unauthorized, according to new research from security-as-a-service provider Proofpoint. Twenty percent of Twitter accounts claiming to represent Fortune 100 brands are unauthorized. The effect of these compromises are loss of money, attacked or their audiences attacked and damage to their brand and authorized social media accounts.
PlayBuzz Tops Publishers on Facebook in Shares for November
Technology company NewsWhip ranked the most-shared publishers on Facebook in November 2014. For the first time since NewsWhip began compiling its rankings in August 2013, neither the Huffington Post nor BuzzFeed occupied first place. Both publishers were outpaced by quiz site PlayBuzz. Although total shares are down for many publishers, PlayBuzz seemed to surge ahead with its stream of quizzes.
Here’s a cool social media tool worth checking out:
Workflow: “Your personal automation tool, enabling you to drag and drop any combination of actions to create powerful workflows.”
Check Out Our Conference!
Social Media Marketing World 2015 is a conference designed to help you master social media marketing (brought to you by Social Media Examiner).
Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Ann Handley (author, Everybody Writes), Michael Stelzner (author, Launch), Michael Hyatt (author, Platform), Laura Fitton (co-author, Twitter for Dummies), Joe Pulizzi (author, Epic Content Marketing), Mark Schaefer (author, Social Media Explained), Cliff Ravenscraft, Nichole Kelly, Ted Rubin, Chalene Johnson, Darren Rowse, Joel Comm, Kim Garst, Martin Shervington, Marcus Sheridan, Gini Dietrich, Pat Flynn, John Jantsch, Andrea Vahl and Brian Clark—just to name a few.
What do you think? Please share your comments below.