Facebook Enhances Custom Audiences: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Enhancements to Custom Audiences From Your Website: The new features on Facebook’s custom audiences will allow “businesses to reach people faster and build more nuanced audiences.”

“A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences—i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.”

Facebook Announces Multi-Product Ads: These types of “ads enable businesses to showcase three products within a single ad unit, on desktop or mobile.”

“Each product highlighted will have its own image, description and click target.”

Vine Introduces Loop Counts: “A new way for you to quickly get a sense of how popular and interesting a vine may be—based on how many times people watch a vine loop.”

“Loop counts indicate how many times people have looped a video, including on Vine and in embeds across the web.”

Here’s some news that may impact your business:

Canada Announces New Anti-Spam Legislation: “If you use electronic channels to promote or market your organization, products or services, Canada’s New Anti-Spam Law may affect you.”

Here are a few cool social media tools worth checking out:

Reelagram: “Turn your Instagram photos into classic slide reels.”

“Curate and share your favorite Instagram moments.”

Moment: “An iOS app that automatically tracks how much you use your phone each day.”

“If you’re using your phone too much, you can set daily limits on yourself and be notified when you go over.”

Hipe: This new app “contains tons of free, built-in and frequently refreshing pictures and animations grouped into categories such as memes, fun, romance, mood and other.”

“You can search the largest GIF animation databases.”

What do you think? Please share your comments below.