Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Play Games Directly in Your Facebook News Feed: Facebook is launching “the ability for people to try games directly in news feed. Feed gaming enables developers to share a playable version of their game within news feed and timeline stories, reaching new users through some of our main distribution channels.”
Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:
- How do you create passive streams of income?
- Is a Facebook page necessary?
- Advice on choosing a WordPress theme
YouTube Opens Merch Store to All Partners: Last year, YouTube launched the Merch Store. Now other YouTube partners in good standing can offer their fans products they have on Amazon, iTunes, Topspin, Songkick, Google Play and CafePress.
Android Phones Get a New Google+ App: “The update includes lots of highly requested features—like the ability to start a hangout on the go, and to edit posts inline—as well as a stream that celebrates the rich content shared across Google+. ”
Facebook Gives Open Graph Developers More User Data: Facebook now gives developers the information they need to understand how people are using their Open Graph apps.
Twitter Supports “Do Not Track”: The Do Not Track feature allows users to tell websites that they would like to opt out of being tracked by third parties. It’s “like a gentlemen’s agreement between sites and their users,” and Twitter has opted in.
The Federal Trade Commission’s CTO, Ed Felten, just mentioned Twitter now supports Do Not Track. We applaud the FTC’s leadership on DNT.
— Twitter (@twitter) May 17, 2012
Facebook Adds Option of Liking Brand Pages Directly From Posts: AllFacebook reports that “some Facebook users are seeing the option of liking a brand page directly from a post due to the addition of a new Like button near the top, next to the name of the page.”
Facebook Provides Reach Data Directly on Timeline Posts: “Some Facebook page owners can now view certain post metrics directly from their Timeline, including the percentage of fans that saw a given post and the percentage of those who saw the post as a result of paid promotion.”
Facebook Launches Promoted Posts: Facebook has started rolling out Promoted posts for some Pages in the US. “This means Pages can now pay to “promote” a post from their Timeline so that it will reach a greater percentage of their fans on Facebook.”
Here’s a useful social media tool worth noting:
SpotOn: A new social media loyalty card to help small businesses drive traffic and create happy, loyal customers.
What social media news caught your interest this week? Please share your comments below.