• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    Facebook Audience Optimization for Publishers: This Week in Social Media

    by Grace Duffy / January 23, 2016

    social media researchWelcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Facebook Rolls Out Audience Optimization for Publishers: Facebook's new Audience Optimization is “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.”

    facebook audience optimization
    “This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.”

    Facebook Adds New Features to Lead Ads: Facebook announced “new features for lead ads that help businesses get even more out of them.” These updates include context cards to “help businesses ensure that the leads they receive are high-quality” and making lead ads available in the carousel format on desktop or mobile.

    facebook lead ads contect card
    “Context cards help businesses ensure that the leads they receive are high-quality.”

    Facebook Improves Mentions App on iOS: Facebook improved “how you broadcast and save the video after you go live” on Live for Mentions. Facebook also rolled out the ability to “filter posts within your Mentions feed by source as well as by topic” and “reply to private messages sent to your Page or profile from within the Mentions app.”

    facebook mentions ios
    “You can now record live video by holding the phone in landscape or portrait mode.”

    Facebook Optimizes 360-Degree Video System for VR: Facebook “replaced its video processing system with [the] Streaming Video Engine (SVE) [which] splits files into several parts in order to upload and encode them separately all at once, speeding up both the encoding process and the playback by 10 times.”

    Our Take on Top News This Week

    In this blab from January 22, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include new live-streaming platform MeVee (2:40), Facebook Sports Stadium and Nielsen’s Social Content Ratings (20:30) and updates to Facebook Live and Mentions (37:37). Subscribe to future shows here.


    .

    The Social Media Marketing Tools Show

    In this episode tech and tools expert Steve Dotto explores How to Automate Your Content Promotion With Edgar.

    Simplify your social and build your business in just 10 minutes a week by subscribing to future shows here.

    More News to Note

    Nielsen Introduces Social Content Ratings: “Nielsen's Social Content Ratings will be the first solution to measure aggregate-level program-related conversation on Facebook and Twitter, including posts shared with friends and family, with followers, and publicly.” There are also plans to integrate Instagram data at a later date.

    Twitter Announces 2016 #HelloWorld Developer Tour: Twitter's international #HelloWorld developer tour “will focus on several aspects of the Twitter Platform, including Fabric for mobile development, Gnip for data analysis, and the public Twitter APIs.”

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    WhatsApp Drops Annual Usage Fee: “WhatsApp will no longer charge subscription fees” and plans to “test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from… without third-party ads and spam.”

    Yahoo Introduces Native Ads on the BrightRoll Exchange: “Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising will now also have access to bid on native mobile inventory via a new API that aligns with the IAB OpenRTB 2.3 standard.”

    Upcoming Social Media News Worth Following

    Yik Yak Launches Public Beta of Yik Yak for the Web: “Yik Yak for the web is now moving to a public beta – which means that ALL of you are now able to yak away with your local herd on your laptop or desktop!”

    yik yak for the web
    “Because Yik Yak for the web is still in ‘public beta,' there will be some features that are only accessible via the phone app.”

    Some Interesting Studies to Note:

    The State of Retailing Online 2016: A recent survey from Shop.org, Forrester Research and Bizrate Insights provides metrics on online retailing from the past year and insights into digital retailers' key priorities in 2016. The report also examines the role of mobile in ecommerce and how merchants are planning their mobile presence this year. According to the report, mobile (59%), marketing (59%) and site merchandising (41%) are the top priorities of online retailers in 2016. While social is also a priority, it ranked much lower on the list (6%).

    Content Marketing 2016: Staffing, Measurement and Effectiveness Across the Industry: Contently surveyed content marketers about their biggest issues and goals for 2016, preferred content distribution platforms, most important metrics and methods of managing workflows and compliance. The findings show that lead conversion (32%) is the most popular metric for measuring content marketing success, followed by social shares and likes (19%) and page views (15%). The report also revealed that email is considered the most effective organic distribution channel for content while Facebook is the most effective paid distribution channel.

    Instagram Growth and Engagement: 2015 Year in Review: Locowise compiled and analyzed Instagram growth and engagement trends from 2015. The report shows that both follower growth (88.21%) and engagement (61.43%) on Instagram declined over 2015. Yet the platform is still much stronger than Facebook and Twitter when it comes to both follower growth and engagement.

    2015 Social CEO Report: According to a new annual report from software provider Domo and CEO.com, 61% of Fortune 500 CEOs have no social presence whatsoever and not one is active on all six major social platforms (Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube). Of the CEOs who are active on only one social network, 70% are active on LinkedIn.

    Don't Miss Our Conference:

    Join 3,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas: Social Media Marketing World, brought to you by Social Media Examiner.

    social media marketing world 2016You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California.

    Discover the newest and best ways to market your business with expert-led sessions and workshops covering social tactics, social strategy, content marketing, measurement, corporate social and social customer service.

    Click here to see what all the buzz is about.

    What do you think of Audience Optimization on Facebook? Are you interested in using it to organically increase engagement? Please share your comments below.

    social media examiner weekly news january 23 2016
    Facebook Rolls Out Audience Optimization and other social media news for January 23, 2016.
    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: News, Social Media Marketing Talk Show

    About the authorGrace Duffy

    Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
    Other posts by Grace Duffy »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS