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    Facebook Ad Relevance Metric Updates

    by Grace Duffy / March 16, 2019

    social media researchWelcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    The Social Media Marketing Talk show will be taking a break for Social Media Marketing World 2019. Our next show will be on Friday, March 29, 2019.

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    For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.

    Facebook Improves Ad Relevance Scores: Facebook is replacing its single ad relevance score with “three new, more granular ad relevance diagnostics metrics.” It will also update six additional ad metrics with “more actionable” measurements and change how advertisers can calculate the potential reach of their campaigns. (2:22)

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    We're improving how we report relevance, updating how we calculate potential reach and removing less actionable metrics.

    Posted by Facebook Business on Tuesday, March 12, 2019

    Twitter Updates In-App Camera to Emphasize Real-Time Sharing: Over “the next few days,” Twitter is rolling out a redesigned in-app camera that makes it easier to tweet pictures and videos. The new camera is quicker to access and places the options to capture a photo or video and go live on Periscope front and center. (26:36)

    See it? Tweet it! Our updated camera is just a swipe away, so you get the shot fast. Rolling out to all of you over the next few days. pic.twitter.com/moOEFO2nQq

    — Twitter (@Twitter) March 13, 2019

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    After capturing a photo directly in the Twitter app, users can use an overlay where they can add a colorful location tag, text, or hashtag to the image. TechCrunch reports that Twitter will show this media in a “larger, more immersive format” in the main feed with the image preceding the text of a tweet.

    Other News Mentioned

    • Twitter Launches Prototype App, twttr, to First Round of Testers
    • Facebook Tests Stories Archive and Sharing Features for Pages
    • Google Brings New AI-Powered AR Creator Effects to YouTube Stories

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    Tags: News, Social Media Marketing Talk Show

    About the authorGrace Duffy

    Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
    Other posts by Grace Duffy »

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