Facebook Ad Relevance Metric Updates

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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Improves Ad Relevance Scores: Facebook is replacing its single ad relevance score with “three new, more granular ad relevance diagnostics metrics.” It will also update six additional ad metrics with “more actionable” measurements and change how advertisers can calculate the potential reach of their campaigns. (2:22)

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Twitter Updates In-App Camera to Emphasize Real-Time Sharing: Over “the next few days,” Twitter is rolling out a redesigned in-app camera that makes it easier to tweet pictures and videos. The new camera is quicker to access and places the options to capture a photo or video and go live on Periscope front and center. (26:36)

See it? Tweet it! Our updated camera is just a swipe away, so you get the shot fast. Rolling out to all of you over the next few days. pic.twitter.com/moOEFO2nQq

— Twitter (@Twitter) March 13, 2019

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After capturing a photo directly in the Twitter app, users can use an overlay where they can add a colorful location tag, text, or hashtag to the image. TechCrunch reports that Twitter will show this media in a “larger, more immersive format” in the main feed with the image preceding the text of a tweet.

Other News Mentioned

• Twitter Launches Prototype App, twttr, to First Round of Testers
• Facebook Tests Stories Archive and Sharing Features for Pages
• Google Brings New AI-Powered AR Creator Effects to YouTube Stories

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