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In this video I interview Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you establish your brand online.
You'll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch.
Be sure to check out the takeaways below after you watch the video.
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Here are some of the things you'll learn in this video:
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- How good marketers use a blend of communication tools
Follow Jeff on Twitter, check out his website and look out for his new blog, the Change Agent. This year Jeff has a new book coming out and you should be seeing him on television too.
What do you think about the mirror test and creating your brand? Do you have a digital elevator pitch? Please leave your comments below.
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