Are you using TikTok or Instagram for business? Looking for a content strategy that works and won’t leave you exhausted?
In this article, you’ll discover a three-step strategy to create highly engaging TikTok and Instagram content that will scale your audience while helping you avoid burnout.
Why Should Businesses Consider Short-Form Video on TikTok and Instagram?
Every business can use educational content to attract consumers on social media platforms. The question most marketers and business owners face is how and where to provide that content to their target audience.
Short-form TikTok videos and Instagram videos are strong contenders for three reasons.
- The barrier to entry is low because both platforms make it easy to set up profiles and begin publishing content.
- You can quickly test new topics or delivery styles because you’re not producing a single, hour-long video that requires a significant investment of time or money.
- Incorporating trending audio into your videos plays into the algorithms so you reach more people.
Understanding that short-form content delivers results is one thing; keeping up with the demand for new short-form video content without feeling exhausted is another.
Tap into the three-pillar strategy below to consistently create and publish highly engaging content that scales your audience while helping you avoid burnout.
A 3-Part Strategy to Create Successful Short-Form Video for TikTok and Instagram
At a high level, this strategy relies on polarity, creativity, and energy management.
To incorporate polarity in your video content, you’ll combine two things that aren’t typically associated with each other to attract viewers and spark conversation.
The polarity or surprise of seeing two disparate elements works in your favor because it jars people’s minds and allows viewers across the spectrum of interest to engage with your video.
For example, Kat Norton combines Excel tips with dancing and music.
Some people love it. “Wow, I would've never thought to combine Excel and dancing and music!”
Some people hate it. “What is this girl doing?”
Some people fall anywhere in between. “What’s happening here?”