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    Category: Weekly News

    YouTube Changes That Affect Marketers

    September 26, 2023

    Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers?

    In this article, we explore YouTube changes that affect your marketing.

    This article was co-created by Jerry Potter, and Lisa D. Jenkins. For more about Jerry, scroll to Other Notes From This Episode at the end of this article.

    #1: YouTube Creator Tools

    YouTube Create Mobile App

    YouTube has announced the launch of a new mobile app called YouTube Create. 

    Currently in beta for Android users in select markets, the app

    Continue Reading about YouTube Changes That Affect Marketers →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    TikTok Changes That Affect Marketers

    September 19, 2023

    Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Shop

    TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators.

    With TikTok Shop, brands can upload their product catalogs and sell directly to customers within the TikTok app.

    Creators on the platform can browse TikTok Shop, choose products they want to promote, and earn a

    Continue Reading about TikTok Changes That Affect Marketers →

    Instagram Changes That Affect Marketers

    September 12, 2023

    Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Carousels

    Instagram has introduced the ability to add music to carousel posts, opening up more creative options beyond just photos and videos.

    Our Take: In the past, carousel posts in the Instagram feed were limited to silent images or clips. The addition of music adds a new dynamic, though some may find it alarming when sound suddenly

    Continue Reading about Instagram Changes That Affect Marketers →

    Facebook Changes That Affect Marketers

    September 5, 2023

    Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers?

    In this article, we explore Facebook changes that affect your marketing.

    #1: Facebook Q2 User Stats

    Meta's Q2 2023 earnings results show continued growth in users and ad impressions on Facebook, although ad prices declined. Specifically, Facebook reported 2.06 billion daily active users in June 2023, a 5% increase from the same time last year.

    The platform also reached 3.03 billion monthly active users by the end of Q2, up 3%

    Continue Reading about Facebook Changes That Affect Marketers →

    LinkedIn Changes That Affect Marketers

    August 29, 2023

    Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: Monetization on LinkedIn

    Brand Partnership Label

    To increase transparency between creators and their audiences, LinkedIn has rolled out a Brand Partnerships label that can be toggled on when you receive compensation to create a public LinkedIn post. Here are a few notes to keep in mind:

    Our Take: The Brand Partnership toggle is all about

    Continue Reading about LinkedIn Changes That Affect Marketers →

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