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    Category: Weekly News

    LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More

    November 7, 2023

    Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: LinkedIn Collaborative Articles

    The latest updates to LinkedIn’s AI-powered Collaborative Articles include a redesigned web layout emphasizing expert contributions over AI text, more reactions and visibility into who is engaging with contributions, a "Top Contributors" section, better article recommendations through explicit

    Continue Reading about LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More →

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    YouTube Updates: Product Tagging, Ads, Analytics, and More

    October 31, 2023

    Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers and business owners?

    In this article, we explore YouTube changes that affect your marketing.

    #1: YouTube eCommerce Features

    YouTube recently announced three new features to help marketers and business owners sell more products on the platform.

    Timestamp Product Tagging lets you add timestamps when tagging products in YouTube Shopping videos so you can showcase them at specific moments. 

    With Multi-Video Product Tagging,

    Continue Reading about YouTube Updates: Product Tagging, Ads, Analytics, and More →

    TikTok Updates: Search Ads, Attribution Analytics, and More

    October 24, 2023

    Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Search Ads Toggle

    TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic search results for relevant user queries. When enabled, the toggle leverages existing In-Feed ad creative to automatically generate search ads that appear among organic results on the TikTok search

    Continue Reading about TikTok Updates: Search Ads, Attribution Analytics, and More →

    Instagram Updates: Changes That Affect Marketers

    October 17, 2023

    Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers and business owners?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Private Sharing Features

    In July 2023, Instagram CEO Adam Mosseri explained that the reason we are seeing less content from friends in the feed is because people are sharing less to the feed. Instead, they’re sharing in Stories and DMs.

    The platform is leaning into this behavior with new tools that support more

    Continue Reading about Instagram Updates: Changes That Affect Marketers →

    Facebook Updates: Changes That Affect Marketers

    October 10, 2023

    Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers and business owners?

    In this article, we explore Facebook changes that affect your marketing.

    #1: Meta Ads

    Facebook and Instagram Ads Budget Tools

    Meta is introducing a new budget scheduling feature for ads that allows advertisers to optimize spending for anticipated traffic spikes or promotions. Advertisers can now set higher daily budgets during peak sales periods like Black Friday or other promotions. After the promotional

    Continue Reading about Facebook Updates: Changes That Affect Marketers →

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