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    Category: Weekly News

    Facebook Releases Campaign Planner Ad Tool: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Facebook Launches Campaign Planner for Facebook and Instagram: Facebook rolled out Campaign Planner, "a standalone tool for media planners to draft, compare and share media plans using reach and frequency buying across Facebook and Instagram." Facebook's new Campaign Planner is available to anyone with

    Continue Reading about Facebook Releases Campaign Planner Ad Tool: This Week in Social Media →

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    Twitter Moments Rolls Out Storytelling Feature for All: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Twitter Makes Moments Available to All Users: Twitter announced that Moments is now available to all users. According to a tweet from the company's official handle, "Creators everywhere can now tell stories with Tweets." This announcement was followed by another tweet offering "tips and tricks for making a

    Continue Reading about Twitter Moments Rolls Out Storytelling Feature for All: This Week in Social Media →

    Instagram Rolls Out Save Draft Feature: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Instagram Rolls Out Save Draft Feature: Instagram released a Save Draft feature that allows users to "start creating a post, ... save it as a draft and share it later." After adding effects, filters, a caption, or a location to a photo or video, users can tap the back arrow at the top left of the screen

    Continue Reading about Instagram Rolls Out Save Draft Feature: This Week in Social Media →

    Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Facebook Rolls Out New Custom Ad Targeting Option: Facebook quietly rolled out the ability for brands to create custom audiences that target users who have viewed their canvas ads on Facebook. Canvas was introduced earlier this year and was designed to be "a full-screen ad experience built for bringing

    Continue Reading about Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media →

    LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    LinkedIn Launches Conversion Tracking: LinkedIn introduced conversion tracking, which offers "a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you're getting from your Sponsored

    Continue Reading about LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media →

    Twitter Opens Pre-Roll Video Ads and Video Revenue Sharing: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Twitter Expands and Improves Creator Revenue Program for Video: Twitter now offers individual creators of all sizes "the ability to monetize content in multiple ways and generate revenue at scale" through the Amplify Publisher program. "Approved creators in the U.S." can run pre-roll ads with content they

    Continue Reading about Twitter Opens Pre-Roll Video Ads and Video Revenue Sharing: This Week in Social Media →

    Facebook Slideshow Ad Enhancements: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the slideshow ad product that are "related to audio and text functionality, mobile creation and closer integration with [Facebook's] Stock Photo and Pages Image libraries." Facebook also launched

    Continue Reading about Facebook Slideshow Ad Enhancements: This Week in Social Media →

    Pinterest Rolls Out Promoted Video Pins: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to "share their ideas with the people who are looking for them and make it easy for them to give these ideas a try." Promoted Video builds on the growing popularity of video on Pinterest and "brings together

    Continue Reading about Pinterest Rolls Out Promoted Video Pins: This Week in Social Media →

    Facebook Gives Users Ad Controls: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Facebook Expands User Control Over Ad Preferences and Combats Ad-Blocking: In addition to developing new ad formats "that complement, rather than detract from, people's experience online," Facebook expanded its Ad Preference tools "to give people even more control over... the ads they see" in their news

    Continue Reading about Facebook Gives Users Ad Controls: This Week in Social Media →

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    Instagram Rolls Out 24-Hour Stories: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Instagram Introduces Instagram Stories: Instagram debuted Instagram Stories, a new feature that lets you "share multiple photos and videos... in a slideshow format: your story." With Instagram Stories, "you can bring your story to life in new ways with text and drawing tools" and "the photos and videos will

    Continue Reading about Instagram Rolls Out 24-Hour Stories: This Week in Social Media →

    Reddit Lets Brands Promote User Posts: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Reddit Announces New Ad Offering: Reddit introduced Promoted User Posts, a new ad offering that gives marketers the ability to sponsor user-generated posts on Reddit's platform. According to the announcement from Reddit, this new ad offering "will essentially let an advertiser identify an organic post that

    Continue Reading about Reddit Lets Brands Promote User Posts: This Week in Social Media →

    Facebook Live Rolls Out Audience Targeting: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Facebook Adds Audience Restrictions to Facebook Live: Facebook rolled out "the ability to target live videos to only stream to certain ages, genders, languages or locations of viewers" with its Graph API v2.7 update. This capability makes "live streaming more accurate and relevant," but is currently limited

    Continue Reading about Facebook Live Rolls Out Audience Targeting: This Week in Social Media →

    YouTube Enhances Shopping Experience With New Ads: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What's New This Week

    Google Improves YouTube Ad Experience: Google introduced two new ecommerce features on YouTube that give retailers "more control over branding" on TrueView for shopping ads. The new features include companion banners, "a new interactive banner appearing next to the video that lets viewers scroll through

    Continue Reading about YouTube Enhances Shopping Experience With New Ads: This Week in Social Media →

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