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    Category: Tools

    Using Facebook Credits for Loyalty Programs and Beyond

    December 22, 2010

    At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.

    At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to

    Continue Reading about Using Facebook Credits for Loyalty Programs and Beyond →

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    Top 75 Apps for Enhancing Your Facebook Page

    December 21, 2010

    Have you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I'll focus on the top 75 Facebook apps.

    These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.
    Why Facebook Apps?
    Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user's experience. And, the more you keep your fans

    Continue Reading about Top 75 Apps for Enhancing Your Facebook Page →

    7 Growing Social Bookmarking Sites Worth Exploration

    December 20, 2010

    When you think of social bookmarking, big names like Digg, StumbleUpon and Delicious likely come to mind first. But are these the only ones you should focus on?

    Depending on your niche or industry, you may find that channeling all of your energy into broad social bookmarking networks that cover almost every topic imaginable may not benefit you.

    Instead of targeting networks that only have a percentage of users interested in your topic, why not find a network whose members and visitors are 100% interested in your niche?

    The following

    Continue Reading about 7 Growing Social Bookmarking Sites Worth Exploration →

    11 Ways to Improve Your Blog Posts With Interviews

    December 17, 2010

    If you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content?

    As marketers, we often look for the next big tool to differentiate ourselves. But did you know the most powerful content-creative tool was invented long before social media? It doesn’t involve keeping a Kodak Zi8 in your pocket, either. And you don’t need a fancy new Twitter strategy or some snazzy FBML.

    The most

    Continue Reading about 11 Ways to Improve Your Blog Posts With Interviews →

    How to Control Your Privacy With Foursquare and Other Geoloaction Services

    November 17, 2010

    Geolocation is one of the hottest trends in social networking today. Users enjoy connecting with friends at nearby locations. Businesses are beginning to take note of the opportunity to tie their brick-and-mortar locations to their online marketing.

    In addition to the main local social networking applications—Foursquare and Gowalla—Google, Facebook and Twitter have added geolocation features to their services to tap into this trend.

    As users provide more information about their location, serious privacy implications are beginning to

    Continue Reading about How to Control Your Privacy With Foursquare and Other Geoloaction Services →

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