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    Category: Podcast

    Three Behavioral Science Tips for Better Marketing Results

    Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? 

    In this article, we’ll explore behavior science tips that lead to better marketing results.

    Why Should Marketers Focus on Behavioral Science?

    "Why do people do what they do?" This fundamental question has long captivated Nancy Harhut, author of Using Behavioral Science in Marketing. As co-founder and CEO of HBT Marketing, Nancy has built an agency around answering that question and leveraging behavioral science insights

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    Social Media Marketing

    Industry Report

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    Choosing Pricing Models for Your Marketing Agency

    Are you charging by the hour for your services? Looking for inspiration to move to a retainer or project fee model?

    In this article, you’ll discover how an agency evolved its pricing structure.

    From Hourly-Rate Scramble to Premium Positioning: An Agency Owner's Pricing Evolution 

    Running a profitable marketing agency requires mastering two fundamental abilities: pricing services strategically and managing client relationships effectively.

    Donna Mostrom, founder and CEO of Damn Smart Marketing, a copywriting and content

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    How to Clearly Convey Your Marketing Value to Your Boss or Clients

    Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? 

    In this article, we’ll explore how to clearly convey your marketing value using analytics.

    Why Should Marketers Focus on More Clearly Conveying Their Metrics?

    In the digital age, everyone has access to data. But metrics alone cannot drive your business's impact without thoughtful analysis tailored to your business's specific growth objectives.

    Effective marketers know that data and analytics are

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    How to Get Your Agency Ready to Use AI

    Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs?

    In this article, you’ll discover a framework for integrating AI tools and technology into your agency’s processes.

    Why Your Agency Must Reckon With AI

    We all understand that automation technology has and will continue to disrupt entire industries. Yet even savvy marketing agencies risk falling behind the curve if leadership downplays impending Artificial Intelligence

    Continue Reading about How to Get Your Agency Ready to Use AI →

    How to Improve Your Marketing Agency’s Reputation With Live Events

    Want to position your agency as an industry leader? Wondering how hosting a live event can help? 

    In this article, you’ll discover how producing live events can yield results for your marketing agency.

    Lessons From an Agency Owner and Conference Host   

    In the ultra-competitive world of marketing agencies, sustaining a business for more than 26 years is no small feat. However, Rich Brooks, owner of Flyte New Media in Maine, has achieved this by championing client success. His agency specializes in increasing

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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