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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: Podcast

    How to Create YouTube Video Podcasts That Perform

    Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? 

    In this article, we'll explore creating video podcasts on YouTube.

    Why Should You Add YouTube to Your Podcasting Strategy?

    Podcasting has become an extremely popular media format, with millions of listeners tuning in to their favorite shows every day. 

    However, the podcast landscape is becoming increasingly competitive, making it difficult for new shows to break through and attract a large audience. This has led some podcasters to

    Continue Reading about How to Create YouTube Video Podcasts That Perform →

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    How to Show the Value of Your Agency Services

    Do you struggle to quantify the value of your services to clients? Not sure how to measure value on every project? 

    In this article, you’ll discover how to make your value more obvious to clients.

    What Does Value-Economy Mean for Businesses?

    Value is subjective. What you value in your life probably is different from how other people understand value in their lives. It's important to know that value has many dimensions and is a big piece of the economy. Understanding what that means at an individual level is key. 

    Think

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    Social Content Strategy: How to Build a Loyal and Profitable Audience

    Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? 

    In this article, we’ll explore a social content strategy.

    Why Is a Social Content Strategy Important? 

    In today's crowded online marketplace, simply having a social media presence is no guarantee of business success. While creators often fixate on vanity metrics like followers and reach, genuine growth depends on forging meaningful connections.

    According to social media strategist Allie Mason, the

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    The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding

    Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? 

    In this article, you’ll discover how one agency owner incorporated a strong personal brand and grew their marketing agency.

    Leveraging Personal Branding to Grow Your Marketing Agency 

    Goldie Chan didn’t set out to become an influencer. With over a decade of marketing experience at major brands under her belt, she had turned her sights to the next challenge: leading marketing for a top consumer

    Continue Reading about The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding →

    How to Get the Most Out of LinkedIn

    Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? 

    In this article, we’ll explore a creative way to get more out of your LinkedIn activities.

    Why Should Marketers Focus on LinkedIn?

    With over 1 billion users, 50% earning over $75,000 annually, LinkedIn offers unparalleled access to decision-makers, influencers, and niche experts in every industry. Audiences and businesses on LinkedIn grew by about 300 million alone during the pandemic.

    However,

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    Social Marketing Trends

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