Category: How To

How to Easily Batch Videos for Reels, Shorts, and TikTok

September 6, 2022

Do you want to use more short-form video in your marketing? Looking for an efficient cross-channel workflow?

In this article, you'll discover an easy method to turn a single short-form video into something you can use across all of the major social platforms.

Why You Need a Short-Form Video Workflow

Chances are your business isn’t using just Instagram or Facebook to boost awareness, drive traffic, and make sales. Instead, you’re probably building a following on multiple social media channels—from TikTok and Twitter to LinkedIn and

Continue Reading about How to Easily Batch Videos for Reels, Shorts, and TikTok →

Instagram Ads: How to Target Competitor Audiences

September 5, 2022

Want to improve your Instagram ad targeting? Wondering how to get Instagram ads in front of a competitor's audience?

In this article, you’ll learn how to research and target competitors' audiences in your next Instagram ad campaign.

#1: How to Research Competitors' Instagram Ads Audience Targeting

Before you begin building Instagram ads audiences, take some time to research who your competitors are targeting. Let’s go over some options for researching paid and organic content to inform your Instagram ads targeting.

Research

Continue Reading about Instagram Ads: How to Target Competitor Audiences →

Twitter Ads: How to Target Competitor Audiences

August 31, 2022

Want to serve ads to hot audiences? Wondering what type of audience targeting your competitors are using?

In this article, you’ll learn how to research and model your competitors’ audience targeting to get more from your Twitter ads.

How to Research Competitor Twitter Ads Audiences

If you’ve been looking for an easy way to research competitors’ ads on Twitter, you may have come up empty-handed. Unlike many other social media platforms, Twitter doesn’t allow advertisers to browse paid content.

For example, the platform doesn’t have

Continue Reading about Twitter Ads: How to Target Competitor Audiences →

Instagram Video: How to Adjust Your Strategy for 2022 and Beyond

August 30, 2022

How long has it been since you've reviewed your Instagram strategy? Have you adjusted for the latest Instagram video changes?

In this article, you’ll learn how to fine-tune your Instagram marketing strategy for the platform's video-centric experience.

Why Is Short-Form Video on Instagram Changing?

Over the past 2 years, Instagram has made a series of calculated shifts toward short-form video. Since launching Instagram Reels in August 2020, the platform has gradually enhanced its short-form video offering, from extending the maximum

Continue Reading about Instagram Video: How to Adjust Your Strategy for 2022 and Beyond →