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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    How to Use LinkedIn to Build a Valuable Network of Professionals

    Need to grow a useful network of professionals using LinkedIn? Wondering how to make the right connections without using ads?

    In this article, you’ll discover how to grow followers and a professional network that yields customers.

    Why Marketers Should Prioritize Social Selling

    Social selling is the practice of cultivating a professional network that you engage with on social media. Essentially the opposite of direct selling, social selling is a relatively slow process that allows you to establish trust and build relationships with

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    How to Use Instagram Guides for More Visibility

    Want more exposure on Instagram? Have you considered curating Instagram guides?

    In this article, you’ll discover how to create Instagram guides that people love and return to regularly.

    What Are Instagram Guides?

    Instagram guides live on your profile page and are collections of Instagram content that you can curate for your audience. Think of them like Instagram’s version of blog posts. With guides, you can organize posts based on a theme of your choice and display them with short explanations and calls to action (CTAs) that prompt

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    Neuroscience and Marketing: How to Hack the Buyer’s Brain

    Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? 

    In this article, you’ll discover how neuroscience can help us become better marketers.

    Why Marketers Need Neuroscience

    Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of those brains work in pretty much the same way. 

    As a marketer, you need to understand how our brains make decisions, choose which

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    How to Analyze Your YouTube Shorts

    Want to improve your YouTube Shorts content? Wondering which shorts get the best audience retention?

    In this article, you’ll discover how to use the latest YouTube analytics to analyze the performance of your Shorts videos.

    Why YouTube’s New Shorts Analytics Matter for Marketers

    Since YouTube launched Shorts in September 2020, this short-form video format has experienced explosive growth. As of June 2022, Shorts generates 30 billion views every single day.

    Because shorts have so much potential for getting views, attracting

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    Instagram Organic Content Strategy: What Works in 2023

    Need to update your Instagram marketing? Wondering which types of content are working best right now?

    In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation.

    3 Themes to Shape Your Instagram Content Strategy

    To design a successful Instagram content strategy, you need to know how the algorithm works and what the platform aims to achieve. In his end-of-year wrap-up, Head of Instagram Adam Mosseri explained that the platform’s priority for 2023 is to “bring

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    Social Marketing Trends

    The data you've been missing!

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