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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    26 Social Media Marketing Tips from the Pros

    Are you looking for actionable tips to improve your social media marketing?

    Are you wondering what the common themes of social media experts are these days?

    This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out.

    The number of conference takeaways and buzz was immense.

    For this article, I've focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles.
    CATEGORY: Calls to Action
    #1: Get More Leads

    Continue Reading about 26 Social Media Marketing Tips from the Pros →

    Social Media Marketing

    Industry Report

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    5 Ways Marketers Can Keep Updated on Facebook Changes

    Are you struggling to keep up to date with the latest Facebook changes?

    Are you conducting activities that are against Facebook’s policies?

    It isn’t easy to keep up with all of Facebook’s updates.

    Here are 5 ways marketers can stay up to date on Facebook updates and policy changes.
    #1: Follow Facebook’s Business Pages for regular updates
    Just like businesses keep their Facebook Pages updated with the latest announcements from their company, Facebook also keeps their Pages updated to inform their users about the latest changes and

    Continue Reading about 5 Ways Marketers Can Keep Updated on Facebook Changes →

    How to Use Pinterest Analytics: 6 Metrics Worth Measuring

    Is your business using Pinterest to reach your audience with one-of-a-kind visuals?

    Are you measuring your Pinterest marketing effectively?

    It’s crucial that any business understands whether their time spent on a social network is generating results.
    Why Pinterest Analytics?
    Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.

    The number of followers your account has is important to note, but it’s certainly not the

    Continue Reading about How to Use Pinterest Analytics: 6 Metrics Worth Measuring →

    7 Ways to Improve Your Social Media Engagement

    Is your company’s social media as stale as last month’s bread?

    Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?

    No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.

    Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.
    #1: Use Facebook to Highlight Employees and Reach Out to

    Continue Reading about 7 Ways to Improve Your Social Media Engagement →

    How to Target Facebook Ads Based on Purchase History, Lifestyles and More

    Would you like to get more out of your Facebook advertising?

    Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?

    Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.
    What Are Partner Categories?
    Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

    Partner Categories is the latest

    Continue Reading about How to Target Facebook Ads Based on Purchase History, Lifestyles and More →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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