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    Top Tips for Using Facebook for Business (Video)

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    The topic of this show is Facebook—and how it can help your business.

    And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world's largest social network.

    This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

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    Is Social Media Marketing Measurable? The Big Debate.

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    I'm sure you've come across these objections… "Where's the money?" "Prove to me social media marketing works." "Show me the metrics!" If you're just getting started with social media marketing, get ready—these challenges are coming. Perhaps you've asked them yourself.

    "It's not possible to quantify social media marketing," says one pundit. "Anything can be measured," says another. Then come the phrases such as return on invested time, return on objective, return on participation, share of voice, and the list goes on endlessly.

    If you're a

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    The 5 Essential Pillars of a Social Media Campaign

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    The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.

    Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It's serious business and should be treated as such.

    The following question then becomes relevant: "How do we think about social media strategically?" The good news is that it's not that difficult, provided your

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    Chat Live With Social Media Gurus Via Video

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    On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.

    Here's how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).

    Here's the line up:

    7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
    9am Pacific (Noon Eastern): Denise Wakeman (The Blog Squad) and Michael Stelzner
    11am Pacific (2pm

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    The Marketing Power of the Retweet: An Interview With Dan Zarrella

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    I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He's also the author of the brand-new book coming out called The Social Media Marketing Book by O'Reilly.

    What's really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what's going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

    Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He has also

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