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    Category: How To

    How to Use Pinterest Rich Pins: What Marketers Need to Know

    Do you use Pinterest for your business?

    Have you heard about Pinterest Rich Pins and how they can help your marketing?

    In today’s post, I'll show you how businesses can get more from Pinterest Rich Pins.
    Get to Know the New Pins
    Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.

    The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of

    Continue Reading about How to Use Pinterest Rich Pins: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

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    Facebook Verified Pages and Profiles: This Week in Social Media

    Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
    What's New This Week?
    Facebook Launches Verified Pages and Profiles: The new verified Pages are "to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook." This is also rolling out to profiles as well.

    Continue Reading about Facebook Verified Pages and Profiles: This Week in Social Media →

    How to Track Your Facebook Ad Conversions

    Do you know how to measure your return on investment (ROI) on Facebook ads?

    Do you know how to tell if your Facebook ad is accomplishing your objective?

    In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.
    Facebook Ad ROI?
    You’ve probably heard the refrain that you can’t measure ROI on Facebook.

    Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales

    Continue Reading about How to Track Your Facebook Ad Conversions →

    3 Ways Social Media Creates a Social Local Community

    Are you looking for ways to engage with your employees and your local community?

    Are you using social media to create awareness for the services you offer?

    Keep reading as I reveal how a nursing home used social media to build a loyal local community.
    Nursing Homes and Social Media?
    Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.

    But changes in Medicare mean communication with patients and families and the employees who care for them is more important than

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    26 Ways to Create Engaging Content

    Are you looking to create content that engages?

    Does your content connect with people and encourage them to engage?

    In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
    #1: Authors Matter
    Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles.  Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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