Category: How To

9 Small Business Twitter Marketing Examples to Study

March 25, 2014

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I'll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition.
Why Twitter for Small Businesses?
Twitter has evolved a lot since

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10 Big Brand Facebook Tactics Any Business Can Use

March 24, 2014

Do you have big-brand Facebook page envy?

Do you, as a small business owner, want your page to be popular and engaging?

It's easier than you think to emulate what Facebook's major players do.

In this article, I'll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.
#1: Capitalize on Major Events and Holidays
During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired

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4 Ways to Improve Your Facebook Ads

March 24, 2014

Are you advertising on Facebook?

Do you want to create better Facebook ads?

In this article you'll discover four things to help you build a more effective Facebook ad.
#1: Choose Color With Care
It's long been accepted that the psychological associations that come with color--and how we process what we see--affect the power of an advertisement.

Here's a quick guide to color:

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26 Creative Ways Brands Use Facebook Status Updates

March 20, 2014

Does your business have a Facebook marketing plan?

Do you need inspiration for Facebook updates that excite your fans?

Do you treat each and every update as an opportunity for engagement?

In this article we'll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.
#1: Audi USA
When Drive (a TV network that celebrates the culture of cars and is geared toward car enthusiasts) highlighted Audi USA on their YouTube channel, Audi

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