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    Category: How To

    5 Little-known YouTube Features for Marketers

    Are you using YouTube as part of your social media marketing strategy?

    Do you want to reach more viewers and optimize the quality of your videos?

    There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach.

    In this article you'll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.
    #1: YouTube Audio Library
    How many times have you watched a video online, only to exclaim afterwards

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    8 Ways You Can Create a Winning Instagram Profile

    Do you want to attract more attention from fans and followers?

    Have you considered Instagram as a key marketing tool?

    If you're not on Instagram or haven't applied your resources there, it's time to start.

    Instagram has 75 million daily users and multiple opportunities to reach your target audience.

    In this article, you'll discover eight ways you can use Instagram to increase your reach, engagement and sales.

    Continue Reading about 8 Ways You Can Create a Winning Instagram Profile →

    How to Use Twitter Hashtags as a Prospecting Tool

    Do you find it hard to have meaningful engagements with prospects on Twitter?

    Do you want a better way to find quality prospects and increase your Twitter ROI?

    Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.

    In this article I'll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.
    Why Use Hashtags as a Prospecting Tool?
    Twitter is

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    How to Create Successful Facebook News Feed Ads

    Would your business benefit from using Facebook ads?

    Do you believe Facebook could be a great tool for your business if only you used it right?

    Facebook seems quite easy to use, but it actually requires some advanced strategy, especially when making heads or tails of Facebook ads.

    In this post you'll discover how to set up an advanced Facebook news feed ad campaign in 10 easy steps.
    News Feed Ads vs. Right-Hand Column Ads
    People always ask me, "What's the difference between right-hand column and news feed advertisements on Facebook?"

    Continue Reading about How to Create Successful Facebook News Feed Ads →

    Twitter’s New Web Profile: This Week in Social Media

    Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
    What's New This Week?
    Twitter Announces New Look for Web Profile: "The new web profile lets you use a larger profile photo, customize your header, show off your best tweets and more."

    Continue Reading about Twitter’s New Web Profile: This Week in Social Media →

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    Social Marketing Trends

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