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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    Essential Twitter Marketing Resources: A Complete Guide

    Do you want to learn how to market yourself and your business on Twitter?

    Are you looking for a resource to guide your Twitter marketing efforts?

    Whether you're marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

    Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.
    Generate Leads and Sales on Twitter
    How to Find More Customers

    Continue Reading about Essential Twitter Marketing Resources: A Complete Guide →

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    How to Make Your Company Stand Out on Instagram

    Do you want to attract more followers on Instagram?

    Are you using Instagram to its full potential?

    Research from Forrester shows Instagram engagement is 58 times higher per follower than Facebook. Don't underestimate its marketing potential.

    In this article I'll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business.

    Continue Reading about How to Make Your Company Stand Out on Instagram →

    Six Ways to Supercharge your Contests with Social Media

    Do you want to promote your company's mission and vision to your target audience?

    Are you wondering how to get the most out of your contests with social media?

    In this article you'll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience.
    The Story
    In July 2013, Intuit QuickBooks announced the Small Business Big Game contest. One small business would win a 30-second television commercial that would air on February 2, 2014 during

    Continue Reading about Six Ways to Supercharge your Contests with Social Media →

    How to Use Facebook to Increase Leads

    Do you want to make Facebook a profitable marketing medium for your business?

    Is Facebook bringing you the leads you're looking for?

    A few simple tweaks to your Facebook marketing can bring in more business.

    In this article you'll discover four ways companies are using Facebook to increase leads.
    #1: Optimize the Cover Photo
    There is an entire branch of analytics known as eye tracking and it's dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page

    Continue Reading about How to Use Facebook to Increase Leads →

    How to Write a Social Media Policy to Empower Employees

    Does your company have a social media policy?

    Are employees confused about what they can and can't post?

    Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts.

    In this article you'll discover how to create a social media policy that unleashes employee participation.
    Why a Social Media Policy?
    Research shows that a majority of employees are willing to share company information—they're just not sure what to share because they don't want

    Continue Reading about How to Write a Social Media Policy to Empower Employees →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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