How To : Social Media Examiner

social media case studiesIce cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.

The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.

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social media how toMany small businesses and solo entrepreneurs dive into social media marketing strategies without visualizing a bigger plan. What ensues is usually far from what they had hoped. Instead of attracting more leads and sales, they end up wasting time, money and passion.

It doesn’t have to be this way.

This problem can be easily remedied by taking time to learn from those who are already experiencing success with social media marketing and by implementing a clear, specific, actionable and measurable web marketing plan.

In this article, I’ll give you a step-by-step overview of the actions that will M.O.S.T. help you succeed in marketing your business online.

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social media how toAre you wondering how to leverage your presence on LinkedIn to build social influence?

Regularly updating your status, joining and participating in groups and answering questions is just the start.

There are also a number of ways to build deeper relationships with your connections on LinkedIn. I’m going to ask you to shift your thinking and consider the following:

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social media how to

You’re likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading.

In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.

The inspiration for this post came from the book Twitter Power by Joel Comm.

Let’s get started.

#1: Look for people you already know

This one is a no-brainer but it often goes unexecuted.

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