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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    Instagram Stories Branding: Marketing That Benefits Your Business

    Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging?

    To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast.

    Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course is called Ready, Set, Gram.

    You'll find tips and techniques for using Instagram Stories to help your business stand out, and discover how to use the new Create features that just dropped.

    Listen to the

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    How to Advertise on TikTok

    Is your business using TikTok? Wondering how to advertise on TikTok?

    In this article, you'll learn how to create TikTok ads to promote your products or services.

    Are TikTok Ads Right for Your Business?
    With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects,

    Continue Reading about How to Advertise on TikTok →

    4 Ways to Improve Your Instagram Stories Organic Reach

    Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch?

    In this article, you'll find four ways to keep more eyes on your Instagram stories, without using ads.

    How the Instagram Stories Algorithm Works
    The Instagram algorithm determines the number of followers who see your stories. The algorithm tries to identify the best, newest, most relevant, and most engaging content for each follower. Then it delivers that content to the front of the follower's Stories feed. That's why it's

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    Facebook Power 5 Ad Tools: What Marketers Need to Know

    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

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    Becoming Indispensable: How to Become Important to Others

    Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

    To share how I've grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast.

    You'll learn how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make us a valuable resource for others.

    Listen to the Podcast Now
    This article is sourced from the Social Media

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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