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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    Using Facebook Ads to Move Leads Into Sales

    Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads?

    In this article, you'll discover a process for using Facebook ads to turn leads into paying customers.

    Why Facebook Ads Work to Move People From Lead to Sale
    Not many local businesses make direct sales online and they need a way to turn people who’ve never heard of them or those who’ve heard of them but never worked with them into stronger prospects.

    Rather than depending on prospective customers to search for you or the product

    Continue Reading about Using Facebook Ads to Move Leads Into Sales →

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    Facebook Ad Library: How to Model Your Competitors

    Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign?

    In this article, you'll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram.

    Why Research Competitor Ads in the Facebook Ad Library?
    It's no secret the competition in Facebook ads has reached an all-time high. One of the most demanding parts is consistently making new creative. While that might sound easy, it can be very demanding.

    Gone are the days of a simple, static,

    Continue Reading about Facebook Ad Library: How to Model Your Competitors →

    How to Start a Clubhouse Room and Moderate Like a Pro

    Are you using the Clubhouse app? Wondering how to start and moderate an engaging Clubhouse room?

    In this article, you'll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more.

    To learn how to create and moderate a Clubhouse room, read the article below for an easy-to-follow walkthrough or for a guided tour of creating and moderating a Clubhouse room, watch the video below.

    Note: This article assumes you've set up a profile with Clubhouse

    Continue Reading about How to Start a Clubhouse Room and Moderate Like a Pro →

    Instagram Professional Dashboard: Streamline Your Instagram Management

    Do you use Instagram for business? Looking for an easy way to analyze your Instagram actions and manage your account in one place?

    In this article, you'll discover how to use the Instagram Professional Dashboard.

    Instagram Professional Dashboard: What Is It and Why Use It?
    Instagram's Professional Dashboard promises to take some of Instagram's existing business tools and consolidate them into one easy-to-use dashboard to help you streamline your administrative tasks on Instagram.

    To access the dashboard, log into Instagram and

    Continue Reading about Instagram Professional Dashboard: Streamline Your Instagram Management →

    Clubhouse App for Business: What Marketers Need to Know

    Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing?

    In this article, you'll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You'll find out how content discovery works on Clubhouse and how clubs work. You'll also get tips to grow a following on Clubhouse.

    Why Clubhouse Matters for Businesses and Marketers
    Clubhouse delivers a social experience very similar to an audio-only virtual event on a massive scale. There are

    Continue Reading about Clubhouse App for Business: What Marketers Need to Know →

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    Social Marketing Trends

    The data you've been missing!

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