Category: How To

Leverage These Instagram Marketing Trends in 2022

December 27, 2021

Want to improve your marketing results? Have you taken advantage of the latest wave of Instagram innovations?

In this article, you'll discover emerging trends that you can put to work in your marketing plans right away.

#1: Paid Marketing Partnerships on Instagram

Instagram has long been a popular platform for influencer marketing and the built-in paid partnership tool makes it easy for creators to tag sponsored content. For example, this post from @mrsoaroundtheworld uses a Paid partnership tag to disclose the relationship between

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Creating Video Ads That Convert on Facebook, Instagram, and YouTube

December 23, 2021

Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert?

In this article, you'll discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming.

Why Video Ads Should Be Part of Your Marketing Strategy

Video ads have been around pretty much since television started. So while marketers can often benefit from focusing their efforts on newer tools and platforms,

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4 Ways to Optimize Your YouTube Channel for Conversions

December 22, 2021

Want to get more out of your YouTube channel? Wondering how to turn viewers into customers?

In this article, you'll discover how to improve your leads or sales by taking advantage of YouTube tools and features.

#1: Optimize Your YouTube Channel Page for First Impressions

Start by optimizing your YouTube profile. To get leads and conversions, you have to make sure prospects can easily find your channel in search and instantly form a positive opinion of your brand.

Update Your YouTube Profile

First, review the introduction that

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How to Use Facebook Events Manager: A Complete Guide

December 21, 2021

Are you using Facebook ads to send traffic to a website or app? Are you taking full advantage of Facebook's Events Manager?

In this article, discover the why, what, and how of using Events Manager to prioritize and optimize your ad conversion tracking events off-platform.

Why Events Manager Is Important for Facebook Ads in 2022

Facebook Events Manager is a tool for tracking actions on third-party websites and apps (i.e., properties outside of Facebook). It's a native tool that seamlessly connects to Facebook Ads Manager, Facebook

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4 Ways to Scale Your Instagram Ad Results

December 20, 2021

Are you ready to level up your Instagram ad performance? Are you looking for new ways to bring in more leads or sales?

In this article, you'll discover four ways to scale your Instagram campaigns. Plus, you'll get tips on how to reduce audience ad fatigue.

#1: Increase Your Instagram Ad Spend

When you want to get more results from your Instagram ad campaigns, spending more money can be a smart choice. Also known as vertical scaling, increasing your budget can help you reach more of your target audience quicker. Use these best

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